Apple Retail reportedly price-matching discounted iPhones

Apple is reportedly matching the close to $50 discount carriers and retailers have begun offering on the iPhone 4S. While carriers and retailers typically start discounting the current iPhone as it approaches the 1 year mark, and a next generation iPhone looms on the horizon, Apple matching them is somewhat surprising. Eric Slivka reports for MacRumors

A source has now revealed to MacRumors that Apple's retail stores have been given authorization to match these discounted prices from approved major retailers and carriers. In all cases, Apple will discount iPhone 4S and iPhone 4 models by $49.01 upon request.

Retail only, of course, not online. And bring the proof of the price you want them to match. Given Apple's stellar customer service, the extra hassle in getting the price match is worth it. All other things being equal, especially price, if you can't wait a month for an iPhone 5 and need a new phone now, now, now, go to Apple and save your $50 bucks there.

Anyone pulling the trigger?

Source: MacRumors

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Apple Retail reportedly price-matching discounted iPhones


And I suppose you're one of those Android fanboys who needs a 4.3" mammoth phone so you can hold something that big in your hand?

you are such a troll. everytime i check up on this site it never fails to see an idiotic comment made by you. get a life.

I full in love with my iPhone 4 . But I woul love to have iPhone 5.that is my dream!!! I hope is come true. For me is so good..eweruthing in one: computer.,phone,tv....and lots of others thinks....I love it!!!