Apple is reportedly matching the close to $50 discount carriers and retailers have begun offering on the iPhone 4S. While carriers and retailers typically start discounting the current iPhone as it approaches the 1 year mark, and a next generation iPhone looms on the horizon, Apple matching them is somewhat surprising. Eric Slivka reports for MacRumors

A source has now revealed to MacRumors that Apple's retail stores have been given authorization to match these discounted prices from approved major retailers and carriers. In all cases, Apple will discount iPhone 4S and iPhone 4 models by $49.01 upon request.

Retail only, of course, not online. And bring the proof of the price you want them to match. Given Apple's stellar customer service, the extra hassle in getting the price match is worth it. All other things being equal, especially price, if you can't wait a month for an iPhone 5 and need a new phone now, now, now, go to Apple and save your $50 bucks there.

Anyone pulling the trigger?

Source: MacRumors