iPad Air — the name given the iPad 5 — brings with it a new design that looks a lot slimmer, and feels a lot lighter, just like the iPad mini. Throw in an Apple A7 'cyclone' processor, with 64-bits of power, and an Apple M7 motion coprocessor as well. Improved LTE support, a bumped up FaceTime and iSight camera and you've got the biggest - actually, lightest - thing to happen to iPad since the original!
12 November 201364By Rene RitchieThe first iPad was magical and revolutionary, Apple's most advanced technology at an unbelievable price. It lifted the tablet from a decade of obscurity and made it not only a household name, but a household product. The iPad 2, however, proffered that technology alone was not enough. It was thinner, lighter, and faster, but most importantly - more confident. It defined post-PC even as it made the computer itself far more personal. The iPad 3 was new and "resolutionary", but at the expense of thinness and weight. The iPad 4, twice as fast. Both brought specs to what Apple had previously framed an experience fight, and the latter was overshadowed almost entirely by its newer, smaller sibling, the iPad mini. When it came to the full-sized iPad, it seemed Apple had hit a wall.
Enter the iPad Air. Where the limitations of 2012 dictated Apple had to choose between Retina and lightness, the advances of 2013 mean that Apple - that we - can now have both. But is it just more specs, or is it once again getting technology out of our way? Is it simply thinner, lighter, and faster, or has Apple recaptured the delight and the magic? Is it merely a step forward, or is the iPad Air truly another leap?
16 November 2013By Rene RitchieThere's a lot to consider before you buy or upgrade to a new tablet, even a new iPad Air or Retina iPad mini. What's more important, portability or productivity? Can you live with an older, cheaper model or do you really need a newer, more expensive version? Which color, what capacity, and if you want cellular data, on which carrier? There's never been more to choose from, which means it's never been harder to choose!
Enter iMore's 2013 iPad buyers guide. We'll go over all the details, all the options, and help you decide on which iPad is perfect for you. And if you've already decided, just bookmark, email, Facebook, or Tweet this so we can help your friends and family and you can get on with enjoying your new iPad!
12 January 201444By Rene RitchieApple just debuted a new iPad Air commercial and campaign centered around poetry and what it means to be human. Called "What will your verse be?" it once again ties into Apple's "intersection of technology and liberal arts" theme by acknowledging the importance of science, but praising the achievements of the human soul. The ad is complemented by a page on Apple.com that shares some verses, from the top of the world to the depth of the ocean.
26 November 201364By Rene RitchieiPad Air vs. Retina iPad mini. It seems like that's all I'm getting asked about these days. We've done podcasts about it we've done full-on buyers guides for it, and I've done a complete iPad Air review and iPad mini with Retina display review, and still, the questions. Haven't. Stopped. Coming. But I've used both now, a week exclusively on the Air, a week exclusively on the Retina mini, and a week switching back and forth. So, what's the answer?
24 March 201710By Jared DiPaneFor a limited time, Best Buy is offering a $25 gift card with the purchase of a new 9.7-inch iPad, and if you happen to have an older iPad laying around you may qualify for a $150 gift card if you trade it in.