Misfit announces Ray, its latest fitness tracker

Misfit has announced its latest fitness tracker at CES 2016, the Ray, which is the company's first cylindrical-shaped tracker. Like its other trackers, the Ray is highly customizable and will be able to be used with a number of different accessories. Whether you want to wear it on your wrist, or as a necklace, you'll be able to pair it with Misfit-branded and custom accessories to make it your own.

The Ray has a user-changeable battery which provides up to six months of battery life per battery. It features a three-axis accelerometer which can track activity and sleep, and also has a vibration motor inside. The Ray can nudge you when you need to move, alert you of incoming texts and calls and more. You'll be able to purchase the Ray in carbon black or rose gold, and it will be available for $99 in spring 2016.

Press release:

Misfit Introduces Ray, The Most Versatile Activity Tracker Yet

LAS VEGAS, NV January 5th 2016—Today Misfit announced Misfit Ray Fitness and Sleep Monitor, the newest product in the Company's line of design-forward wearables. Ray's distinct deconstructed and modular design makes it Misfit's most versatile activity tracker yet.

Only 12mm in diameter and 38mm long, Ray's sleek form factor and clean lines make it uniquely wearable.  Ray features a highly customizable cylindrical aluminum body, able to be worn with Misfit-branded or custom accessories on the wrist or as a necklace. Ray effortlessly complements watches, bracelets, and fine jewelry. Its elemental, interchangeable design makes it easy to personalize. Ray can be elegant or sporty, sensual or bold, striking or subtle.

Ray's minimalist form conceals powerful engineering. It tracks activity and sleep with a 3-axis accelerometer and, like Misfit Shine 2, incorporates a vibration motor that allows for nuanced user feedback. Combined with a single multicolor LED eye, Ray provides inactivity nudges, text and call notifications, and a silent alarm.  Like other wearables by Misfit, Ray never requires charging (the user-replaceable batteries last up to 6 months) and is water resistant to 50 meters.

Misfit Ray is compatible with Misfit Link, the groundbreaking software experience that turns your wearable into a remote to connect with the world around you. Communicate with friends, turn on your lights, change your music, take a selfie, and more, all with a few taps.

"We designed Ray to be your most valuable accessory," said Tim Golnik, Misfit's VP of Product and Design. "Ray's design distills the essential performance of our wearables and opens up a world of style possibilities."

Ray comes in Rose Gold and Carbon Black, is now available for pre-order on misfit.com, and will be available in retail locations worldwide in Spring 2016.

Starting from $99.99, Misfit Ray is now on display at International CES at the Misfit booth (#73923, Tech West Sands Expo).