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Apple SVP Phil Schiller ices himself, challenges Tim Cook to do the same

Apple SVP Phil Schiller ices himself, challenges Tim Cook to do the same

Phil Schiller, Apple's long time senior vice president of worldwide marketing, is the latest person to pour a bucket full of ice water on his head. It's part of a growing viral campaign to help fund research, and raise awareness of, into amyotrophic lateral sclerosis (ALS), also known as motor...
Apple

Apple set to add four new ad agencies to marketing roster

Apple plans to make use of services from four new advertising agencies to once again boost its marketing might. According to a report from AdAge, well-known agencies AKQA and Huge as well as lesser-known Area 17 and Kettle are soon to be picking up Apple as a client. The four new agencies join a...
Apple's Phil Schiller, Craig Federighi, and Bud Tribble talk past, present, and future of the Mac

Apple's Phil Schiller, Craig Federighi, and Bud Tribble talk past, present, and future of the Mac

The incomparable Jason Snell spoke with Apple SVP of Marketing, Phil Schiller, SVP of Software, Craig Federighi, and VP of Software and original Mac team member, Bud Tribble, about the revolution and ongoing relevancy of the Mac, 30 years later. Macworld: "There is a super important role [for...
On the eve of Samsung's Galaxy S4 event, Apple's Phil Schiller repeats that Android is fragmented, lacks integration, offers poor experience

On the eve of Samsung's Galaxy S4 event, Apple's Phil Schiller repeats that Android is fragmented, lacks integration, offers poor experience

Tomorrow Samsung will announce the Galaxy S4 -- I know this because I'll be in New York, playing Jimmy Olsen to Phil Nickinson's Clark Kent and otherwise helping out with Android Central's coverage -- and as if on cue, Apple's senior vice president of marketing, Phil Schiller, has popped up to...
Phil Schiller tweets link to mobile malware report that highlights Android security threats

Phil Schiller tweets link to mobile malware report that highlights Android security threats

Apple Senior Vice President of Worldwide Marketing Phil Schiller has taken to Twitter to poke fun at Android over malware issues. Schiller simply tweeted “Be safe out there” and linked to the Mobile Threat Report from Q4 2012 from F-Secure, which talks about security issues in mobile software....
Phil Schiller reportedly debunks rumors of cheaper iPhone

Phil Schiller reportedly debunks rumors of cheaper iPhone

Despite recent rumors pointing to the development of a less expensive iPhone, Apple Senior Vice President of Worldwide Marketing Phil Schiller has reportedly indicated that no such device in development. Schiller criticized competitors for launching multiple mediocre products at once in order to...
Schiller defends iPad mini pricing

Apple's Phil Schiller defends iPad mini pricing

After yesterday’s introduction of the iPad mini, Phil Schiller, Apple’s Senior Vice President of Product Marketing, found himself defending its $329 price tag. While Apple’s biggest competition in the category of smaller tablets, Google and Amazon, price their small tablets starting at $199,...
"Project Purple" and the pre-history of the iPhone

"Project Purple" and the pre-history of the iPhone

The single most fascinating aspect of the ongoing Apple vs. Samsung trials continues to be the wealth of historical information they're unearthing about the design and development of the iPhone and iPad. Yesterday, Apple senior vice president of worldwide marketing. Phil Schiller, and senior vice...
Phil Schiller comments on App Store discoverability

Phil Schiller comments on App Store discoverability

In a recent interview at WWDC, Apple's VP of Marketing Phil Schiller commented on criticism that it's hard to get noticed in the App Store. The opportunity is the best it has ever been for software developers... Every other day you hear about another app going off the charts. You can still get...
Phil Schiller: Apple's new "Dr. No"

Phil Schiller: Apple's new "Dr. No"

Phil Schiller is Apple's Senior Vice President of Product Marketing, but by all accounts his role in that job is as unconventional as Apple itself. Businessweek has delved into that -- as much as they could absent cooperation from Schiller or Apple -- and paints a picture of man who, in many ways...

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