Phil Schiller - Featured Articles

Phil Schiller reportedly debunks rumors of cheaper iPhone

Phil Schiller reportedly debunks rumors of cheaper iPhone

Despite recent rumors pointing to the development of a less expensive iPhone, Apple Senior Vice President of Worldwide Marketing Phil Schiller has reportedly indicated that no such device in development. Schiller criticized competitors for launching multiple mediocre products at once in order to...
Schiller defends iPad mini pricing

Apple's Phil Schiller defends iPad mini pricing

After yesterday’s introduction of the iPad mini, Phil Schiller, Apple’s Senior Vice President of Product Marketing, found himself defending its $329 price tag. While Apple’s biggest competition in the category of smaller tablets, Google and Amazon, price their small tablets starting at $199,...
"Project Purple" and the pre-history of the iPhone

"Project Purple" and the pre-history of the iPhone

The single most fascinating aspect of the ongoing Apple vs. Samsung trials continues to be the wealth of historical information they're unearthing about the design and development of the iPhone and iPad. Yesterday, Apple senior vice president of worldwide marketing. Phil Schiller, and senior vice...

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Apple set to add four new ad agencies to marketing roster

Apple plans to make use of services from four new advertising agencies to once again boost its marketing might. According to a report from AdAge, well-known agencies AKQA and Huge as well as lesser-known Area 17 and Kettle are soon to be picking up Apple as a client. The four new agencies join a...
Apple's Phil Schiller, Craig Federighi, and Bud Tribble talk past, present, and future of the Mac

Apple's Phil Schiller, Craig Federighi, and Bud Tribble talk past, present, and future of the Mac

The incomparable Jason Snell spoke with Apple SVP of Marketing, Phil Schiller, SVP of Software, Craig Federighi, and VP of Software and original Mac team member, Bud Tribble, about the revolution and ongoing relevancy of the Mac, 30 years later. Macworld: “There is a super important role [for...

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Apple set to add four new ad agencies to marketing roster

Apple plans to make use of services from four new advertising agencies to once again boost its marketing might. According to a report from AdAge, well-known agencies AKQA and Huge as well as lesser-known Area 17 and Kettle are soon to be picking up Apple as a client. The four new agencies join a stable of others which already work with Apple, including Profero, Rosetta and Traction, for digital media and advertising.

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Apple's Phil Schiller, Craig Federighi, and Bud Tribble talk past, present, and future of the Mac

The incomparable Jason Snell spoke with Apple SVP of Marketing, Phil Schiller, SVP of Software, Craig Federighi, and VP of Software and original Mac team member, Bud Tribble, about the revolution and ongoing relevancy of the Mac, 30 years later. Macworld:

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On the eve of Samsung's Galaxy S4 event, Apple's Phil Schiller repeats that Android is fragmented, lacks integration, offers poor experience

Tomorrow Samsung will announce the Galaxy S4 -- I know this because I'll be in New York, playing Jimmy Olsen to Phil Nickinson's Clark Kent to help out Android Central's coverage -- and in a not atypical competitive fashion, Apple's senior vice president of marketing, Phil Schiller, sent a few jabs Android's way. Speaking to the Wall Street Journal's Ian Sherr and Jessica E. Lessin, Schiller hit the usual targets of fragmentation, lack of integration, and poor user experience:

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Phil Schiller tweets link to mobile malware report that highlights Android security threats

Apple Senior Vice President of Worldwide Marketing Phil Schiller has taken to Twitter to poke fun at Android over malware issues. Schiller simply tweeted “Be safe out there” and linked to the Mobile Threat Report from Q4 2012 from F-Secure, which talks about security issues in mobile software.

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Phil Schiller reportedly debunks rumors of cheaper iPhone

Despite recent rumors pointing to the development of a less expensive iPhone, Apple Senior Vice President of Worldwide Marketing Phil Schiller has reportedly indicated that no such device in development. Schiller criticized competitors for launching multiple mediocre products at once in order to find something that customers will buy.

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Apple's Phil Schiller defends iPad mini pricing

After yesterday’s introduction of the iPad mini, Phil Schiller, Apple’s Senior Vice President of Product Marketing, found himself defending its $329 price tag. While Apple’s biggest competition in the category of smaller tablets, Google and Amazon, price their small tablets starting at $199, Schiller defended the iPad mini as a premium product worth the higher price, and said that customers understand this and are willing to pay.

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"Project Purple" and the pre-history of the iPhone

The single most fascinating aspect of the ongoing Apple vs. Samsung trials continues to be the wealth of historical information they're unearthing about the design and development of the iPhone and iPad. Yesterday, Apple senior vice president of worldwide marketing. Phil Schiller, and senior vice president of iOS, Scott Forstall, both took the stand and shared an unprecedented look into the events and timelines surrounding the creation of Apple's iPhone and iPad.

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Phil Schiller comments on App Store discoverability

In a recent interview at WWDC, Apple's VP of Marketing Phil Schiller commented on criticism that it's hard to get noticed in the App Store. "The opportunity is the best it has ever been for software developers... Every other day you hear about another app going off the charts. You can still get discovered and get a hit overnight."

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Phil Schiller: Apple's new "Dr. No"

Phil Schiller is Apple's Senior Vice President of Product Marketing, but by all accounts his role in that job is as unconventional as Apple itself. Businessweek has delved into that -- as much as they could absent cooperation from Schiller or Apple -- and paints a picture of man who, in many ways, is very different than Steve Jobs yet who embodies many of his principles and visions.

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Apple execs sell off half a million shares for around $314 million

Tim Cook isn't the only one cashing in Apple stock these days; Senior VP of marketing, Phil Schiller, CFO Peter Openheimer, VP of hardware engineering Robert Mansfield, and VP of iOS software Scott Forstall recently had the restrictions on some of their stocks removed, resulting in a sizable sell-off between March 24 and March 26. Even Cook sold off a few more.

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Phil Schiller. Kicking @$$. On Autotune. [Fun video]

Ever wished you could hear Apple SVP, Phil Schiller on the WWDC 2011 stage, quoting All Things Digital's John Paczkowski saying "the Mac is kicking @$$"... run through autotune?

Us neither.

Then we watched it.

Check out the video after the break.

[YouTube via AllThingsD]

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Steve Jobs and Phil Schiller on why it took 10 months to launch the white iPhone 4

While speaking to Mobilizer about location data, Apple CEO Steve Jobs and SVP of Marketing, Phil Schiller, explained the 10 month delay in launching the white iPhone 4.

“It was challenging. It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.”

"We thought we were there a year ago, or less than that, when we launched the iPhone 4, and we weren’t."

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Phil Schiller: Building the Verizon iPhone

After yesterday's Verizon iPhone announcement, Apple's Senior Vice President Phil Schiller has weighed in on what it was like building the Verizon iPhone. The two companies began talks to build a CDMA variant for Verizon's network over 2 years ago in 2008. Over 1,000 test models later, we've officially got a Verizon variant.

Schiller says the task was anything but easy. Apple knows their own hardware but sometimes getting software and hardware to work together isn't an easy goal to accomplish.

“A big part of it is the software, I’d say the biggest part,” ... “It uses the hardware in different ways.”

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Time Magazine Cover Story: Steve Jobs, Apple, and iPad

Time Magazine has given their April 12, 2010 cover to Steve Jobs, and features a massive interview of Apple's CEO alongside design SVP Jonathan Ive, marketing SVP Phil Schiller, and internet (iTunes, MobileMe, App Store) SVP Eddy Cue by none other than Stephen Fry. (He also talks to publishers, educators, developers, and more).

Fry meeting with Steve Jobs:

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NYT: Apple SVP, Phil Schiller on Why Sexy Apps are Out, Sports Illustrated, FHM and Playboy are Still In

Apple Senior VP of Marketing, Phil Schiller, was quoted by the New York Times in an article on the removal of 5000 sex-based app from the iTunes App Store:

“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.”

To developers who weren't afforded any warning or options to pre-emptively make changes where such changes would have been possible:

“We obviously care about developers, but in the end have to put the needs of the kids and parents first.”

As to why Sports Illustrated's Swimsuit app, the Playboy app, and a few other publication-associated apps were allowed to remain:

“The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

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New York Times Gives Sweet Front-Page Love to iPhone App Store

The New York Times had a huge, gushing, front-page-of-the-business-section story this weekend about the iPhone App Store titled Apple's Game Changer, Downloading Now.

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Apple SVP Phil Schiller's Favorite iPhone Apps

Apple Senior Vice President of Marketing was asked what his favorite iPhone Apps were, and here's what he said:

[New York Times via Gartenberg]

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UPDATED: Phil Schiller Addresses App Store -- Not to Developers but to BusinessWeek

UPDATE: As expected, Rogue Ameoba's Airfoil Touch has been approved, with the original graphics displayed from Mac OS X. Meanwhile, Gx5 tells us it took over a year to get their one-touch search portal app, iClueless approved following a string of rejections (arguably some warranted, but still incredibly time consuming given Apple's process). Again we wonder if having a "big voice" makes a big difference?

ORIGINAL: Apple Senior VP of Marketing, Phil Schiller, has once again stepped forward to address growing concerns about the iTunes App Store approval process -- but this time he's avoided developers and their complaints about opacity and inconsistency, and instead gone to BusinessWeek to get ahead of the story going mainstream.

Let's think about this for a moment. Schiller's previous, highly publicized comments have been emails addressed to bloggers and Mac developers, and wrung truthy enough to give a tiny glimmer of hope to those who just assumed Apple's upper management was oblivious to the problems around rejected apps. These comments read more like spin; like instead of fixing the App Store, they're worried concerns are spreading beyond developers and the blogsphere, and instead of earnestly working even harder to fix them, they just want to minimize and marginalize the complaints in the minds of the general press and public, who might be hearing about it for the first time following Facebook developer Joe Hewitt's high-profile exodus from the App Store.

The problem is, Apple has historically proven they're terrible at handling bad PR. From the original iPhone price cut to MobileMe's disastrous launch to Steve Jobs' health to everything involving the App Store approval process to date, they come off as wrong-headed and out of touch until it seems almost too late. Case in point, Schiller's comments to BusinessWeek today, where he cites 90% of rejections being related to technical bugs in the app (and contends developers are happy about the "safety net" Apple QA provides). 1% which fall into gray areas Apple hadn't previously considered (example given, apps that help cheat at Casino gambling), and an undisclosed amount that violate trademarks or copyrights:

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TiPb Presents: iPhone Live! #23 - Schiller Time!

Join Rene, James, and Chris for more iTablet, iPod touch, and iTunes 9 rumors, Apple VP Phil Schiller's email spree, the latest competition from BlackBerry and Microsoft, and all the news. Listen in!

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Apple VP Phil Schiller Emails Steven Frank, No E-Book Rejection Policy, Working to Improve App Store

Mac developer and Panic luminary Steven Frank's public break-up with the iPhone over Apple's capricious App Store policy was one of the few so grounded in rationale and reason we couldn't discount it, and neither could Apple's Senior VP of Marketing, Phil Schiller.

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