What you need to know
- Apple Fellow and car enthusiast Phil Schiller has been talking to Lamborghini as the company celebrates the Countach.
- Schiller spoke about design, emotion, and the move to electric across two videos.
As Lamborghini celebrates its stunning Countach, the Italian car firm spent some time with Apple Fellow Phil Schiller — a big car enthusiast. The result is two videos in which Schiller talks about himself, Apple, and of course the Lamborghini Countach.
The first video involves Schiller talking to someone off-camera in a way that will be immediately familiar to anyone who has seen an Apple product announcement. Schiller talks about various things relating to design, including the way inventors can predict the future by creating it rather than sitting back and waiting to see what happens.
It was a great pleasure to welcome @pschiller, Apple Fellow, and discuss innovation and Countach’s role in changing the Super Sports Car.#Lamborghini #Countach #CountachLegacyIt was a great pleasure to welcome @pschiller, Apple Fellow, and discuss innovation and Countach’s role in changing the Super Sports Car.#Lamborghini #Countach #CountachLegacy— Lamborghini (@Lamborghini) July 26, 2021July 26, 2021
In the second video, Schiller faces a dozen questions about himself and Apple. We find out that Schiller is most proud of his work on the iPod, but that there's still more to come from him and Apple. Schiller, when asked about the move to electric cars, says that he would "always" choose combustion but that he's also "ready for electric." As car companies continue the move towards electric vehicles, Schiller also pointed out that "the world requires it of us."
You can see both videos over on the Lamborghini website and they're well worth a watch. If only for some gorgeous footage of one of the world's most unmistakable supercars.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.