9to5Mac scored a copy of an internal memo from new CEO, Tim Cook, announcing that Apple’s Eddy Cue is getting a promotion from VP of iTunes, MobileMe, and App Store, to Senior VP of Internet Software and Services, and putting him on the exec team.

Team, It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services.

He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.

Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.

The move changes the top line of execs showcased on Apple’s official bios page as well, so read into that what you may. (i.e. Voltron’s got a new yellow lion arm)

Cue was famously put in charge of MobileMe following its less than stellar launch, and Setve Jobs’ subsequent march through the halls with a flame thrower. He also took the stage with Rupert Murdoch to launch the Daily and unveil Apple’s subscription news service.

Best wishes and congratulations to Eddy Cue in his new roll. Can’t wait to see what it brings us.

[9to5Mac, Apple Executive Profiles]

Time Magazine has given their April 12, 2010 cover to Steve Jobs, and features a massive interview of Apple’s CEO alongside design SVP Jonathan Ive, marketing SVP Phil Schiller, and internet (iTunes, MobileMe, App Store) SVP Eddy Cue by none other than Stephen Fry. (He also talks to publishers, educators, developers, and more).

Fry meeting with Steve Jobs:

His pleasure in showing me the Winnie the Pooh iBook bundled with every iPad is unaffected and engaging. He demonstrates how the case can be used as a lectern and as a stand. “I think the experience of using an iPad is going to be profound for many people,” he says. “I really do. Genuinely profound.” That rings a bell. “I’ve heard it said that this is the device for you,” I reply. “The one that will change everything.” “When people see how immersive the experience is,” Jobs says, “how directly you engage with it … the only word is magical.”

Jonathan Ive on the missing features:

“In many ways, it’s the things that are not there that we are most proud of,” he tells me. “For us, it is all about refining and refining until it seems like there’s nothing between the user and the content they are interacting with.”

And Fry’s final thoughts:

It is possible that the public will not fall on the iPad, as I did, like lions on an antelope. Perhaps they will find the apps and the iBooks too expensive. Maybe they will wait for more fully featured later models. But for me, my iPad is like a gun lobbyist’s rifle: the only way you will take it from me is to prise it from my cold, dead hands. One melancholy thought occurs as my fingers glide and flow over the surface of this astonishing object: Douglas Adams is not alive to see the closest thing to his Hitchhiker’s Guide that humankind has yet devised.

Read the full article, it’s well worth it, and let us know how you think Fry did with his thus-far unmatched time and access to Apple’s iPad brain trust.

[via Apple Insider, thanks pcdsim for the tip!]

The New York Times had a huge, gushing, front-page-of-the-business-section story this weekend about the iPhone App Store titled Apple’s Game Changer, Downloading Now.

Now the App Store, with over 100,000 apps and 2 billion downloads is a runaway success, no doubt about it, but given the continued problems with developer relations and capricious approval processes, seeing Apple Senior VP of Marketing Phil Schiller, and VP of iTunes Eddy Cue, attack public relations via the New York Times, and not help restore faith the developers via a come-to-jesus-phone open and honest airing of grievances and non-opaque plans for improvement just comes off as… awkward (and perhaps a tad insulting). And the New York Times — really? If you don’t have the guts to go for the story and ask the tough questions of Apple, who’s left?

Anyway, here’s what we did get from the Apple brass:

There’s a 24″ (20 LED screen) display in the lobby of 1 Infinite Loop displaying 20,000 top-selling app icons, and each time one is bought, its icon jiggles and ripples the adjacent icons. Yeah, that’s pretty cool.

First up, Schiller says the review process is a necessary evil to ensure customers trust that apps won’t crash their iPhones, steal their data, or contain illegal content, and that most apps just sail through the process. They received 10,000 apps a week.

“I absolutely think this is the future of great software development and distribution. The idea that anyone, all the way from an individual to a large company, can create software that is innovative and be carried around in a customer’s pocket is just exploding. It’s a breakthrough, and that is the future, and every software developer sees it.”

“I think, by and large, we do a very good job there. Sometimes we make a judgment call both ways, that people give us feedback on, either rejecting something that perhaps on second consideration shouldn’t be, or accepting something that on second consideration shouldn’t be.”

“We care deeply about the feedback, both good and bad,” he says. “While there are some complaints, they are just a small fraction of what happens in the process.”

“Our goal is very simple: We want to have the best platform for applications that there has ever been on any product. We know we’re not perfect, but we know we’re better than anything else that has been and we want to keep improving it.”

Apple is typically considered to be a perfectionist when it comes to aesthetic and experience, however, so a “good enough” argument is hard to process — that small fraction should be keeping Steve Jobs up at night.

The Times does mention the controversies and offers some developer comments about apps almost a year in limbo, and large gaming companies being treated the same as hobbyists. They also cover the jailbreak alternative. When it comes to Cue, however, we get:

“A rocket ship is even too small of an analogy. We’ve been able to leverage a lot of our iTunes technology for the App Store. But it’s completely different. We’re reviewing all of those apps. We really don’t have to review each and every song.”

Apple told the Times they’re “trying” (?) to increase the number of reviewers and streamline the process.

Check out the full article, which also features RIM/BlackBerry, Palm, Microsoft, and Google’s take on the App Store and apps in general. And let us know what you think!

MediaMemo is hearing that Apple Internet exec, Eddy Cue, has been tasked with exploring a $30/month iTunes TV Show subscription service:

A so-called “over the top” service could theoretically rival the ones most consumers already buy from cable TV operators — if Apple is able to get enough buy-in from broadcast and cable TV programmers.

Disney, with Steve Jobs its largest shareholder, pops up as among the first to potentially get on board.

Unlimited TV on your iPhone, Mac/PC, Apple TV, and maybe… iTablet with one monthly fee. You want?

(Re: iTablet, sure would make a nifty announcement to go along with the iTablet, like movie rentals did at Macworld 2008 for Apple TV Take 2….)

We’ve heard rumors about this before, but now the New York Times (via MacRumors) is pretty much coming right out and saying it. Apple was ready to give up their uniform pricing model ($0.99 per song) over a year ago but they wanted not only DRM-free licensing in return, but over-the-air (cellular) iPhone downloads. It seems many, including Apple and the music industry, think that’s the Next Big Thing.

Still, things were tense down to the last few moments before the big Macworld 2009 announcement:

All the labels agreed except Sony Music. Its chairman, Mr. Schmidt-Holtz, wanted the pricing to go into effect right after the announcement, while Mr. Jobs wanted a longer time horizon. According to a person briefed on the telephone call, Mr. Schmidt-Holtz and Mr. Jobs had a heated exchange by phone on Christmas Eve. Eventually, Sony gave in and agreed to a longer waiting period.

With Steve Jobs (the smartest man in music?) on leave of absence, however, don’t think things will get any easier for the historically out-of-touch music industry. Insiders report that others inside Apple, including iTunes VP Eddy Cue, follow Steve Jobs’ line.

Apple and music aside, what does this mean for — you know — the end users? How important is downloading music over the cell network to you? Will it make you buy more music? And will some songs being cheaper, and others more expensive, change you buying habits as well?

C’mon. A day without a MobileMe post is like a day without rain. Or something. So after yesterday’s John Gruber vs. Om Malik showdown, former Apple insider Chuq Von Rospach has strapped on the gloves and joined the fray — in impressive fashion.

Says Chuq, after joking that Jobs is likely walking the MobileMe halls with a flame thrower round about now:

Gruber nails this (see below). MobileMe is a tiny thing compared to iTunes. Apple gets it, and executes it amazingly well. That this release was botched isn’t about Apple not having a clue, but about the MobileMe people either blowing it (I can think of any number of scenarios — scaling it hard). The ultimate failure seemed to be more capacity planning mistakes than anything else, if I’m guessing right. but the ultimate failure was not being willing to tell Steve “we aren’t ready” and taking that heat. They thought they could release and make it work, and guessed very wrong (or thought they were in good shape, which is worse).

The entire post is a fascinating read — chock full of insights, especially about new Apple VP of Internet Services (iTunes + MobileMe + App Store) Eddy Cue, whom comes off looking like a boss just a little to the right of Darkseid…

While David G. seems to have forgotten his pledge to update us on MobileMe’s status late last week, following what can only be called a disasterous launch, Steve Jobs seems to have just dropped the BOOM! on MobileMe’s status within Apple.

Ars Technica claims to have seen an email sent out late last night in which Jobs admits:

It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.

Instead of dropping MobileMe on/around July 11th, Jobs believes a staggered approach would have been better, where features and WebApps were rolled out one by one, each with considerably more testing. Saying MobileMe was “not up to Apple’s standards”, Jobs also said “The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.”

How so?

Eddy Cue, former VP of iTunes, adds MobileMe and AppStore to his portfolio, and now reports directly to jobs as VP of Internet Services.