Apple's SVP of Internet Software and Services Eddy Cue recently spoke about the developer interest levels in the new Apple TV, as well as his thoughts on what will do best on the platform. With more than 2,000 apps already live in the store, Cue says that things are also going great on the customer side as about 50% of the sales are existing Apple TV owners upgrading to new hardware. While many would believe that people are using it primarily for streaming, Cue says that it's being used for much more.
While Apple doesn't intend for the Apple TV to be a replacement gaming console for hardcore gamers, it does believe that it is a great substitute for casual gamers. Cue said that hardcore gaming isn't the ecosystem that the company is after, but he does believe there will still be some titles that arrive for the platform.
When asked about Apple's rumored subscription TV service, Cue couldn't say much, but did offer some thoughts. He said that a lot of content creators are going direct to consumers, and that he sees a big opening for election season programming.
The Apple TV was recently updated, bringing support for Siri search in Apple Music, and enabled the existing Apple Remote app. Cue revealed that Apple is working to bring full functionality from the Siri Remote to the Remote app, and it is expected to launch in the first half of 2016.
Jared started off writing about mobile phones back when BlackBerry ruled the market, and Windows Mobile was kinda cool. Now, with a family, mortgage and other responsibilities he has no choice but to look for the best deals, and he's here to share them with you.
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