Source: Apple
What you need to know
- Eddy Cue is reportedly shaking up the services team.
- The executive is restructuring the team in order to focus more heavily on streaming and advertising.
- Apple is also rumored to be close to introducing a range of new services.
Eddy Cue, Apple's senior vice president of services, has decided to shake some things up.
According to a new report from Business Insider (via MacRumors), the executive is restructuring the services team to focus more on streaming and advertising. Cue reportedly sees both as key areas for growth and has made executive-level changes in order to provide more focus in both areas.
One source said that Apple's advertising business is now "big enough to live on its own."
Cue sees streaming and advertising as areas where there is opportunity for revenue growth, and he has already begun updating the responsibilities of key services executives. Peter Stern, Apple's vice president of services, is no longer handling advertising, giving him more time to focus on video, news, books, iCloud, Fitness+, and Apple One.
Todd Teresi, an advertising vice president at Apple, will instead be taking on more responsibility and has been reporting directly to Cue since the beginning of the year. One of the sources who spoke to Business Insider said that Apple's ad business is now "big enough to live on its own."
Source: Apple
As far as what Apple might be going after with streaming, the report focuses in on sports. Apple TV+, which recently acquired the rights to Friday Night Baseball, is also rumored to potentially serve as the destination for NFL Sunday Ticket and some NBA games.
In addition to Apple's current services lineup, the company is also rumored to be working on a hardware subscription service as well as a "buy now, pay later" financing service through Apple Pay.
All in One

Apple One
Apple's core services in one monthly price.
Apple One bundles together Apple's biggest and best services into a single monthly price. Coming in Individual, Family, and Premier levels, each version of the bundle lets you save money on the services and iCloud storage on offer, all of which would cost more if purchased individually.
We may earn a commission for purchases using our links. Learn more.

Editor's Desk: Getting ready for the new MacBook, public betas, and more
It's finally July, which means the new iPhones are just a few weeks away from being revealed. There are many things to get excited about right now, however, including the new MacBook Air.

Nintendo recap: Metroid Prime rumors, shareholder talks F-Zero, and more
There was lots of exciting news this week following the Nintendo Direct Mini on Tuesday. Several games are slated for this fall and there are even rumors that some older games could be seeing remakes and remasters on Switch soon.

20 million U.K. iPhone, iPad users could get compensation in £1.5B lawsuit
A lawsuit in the U.K. against Apple is going to trial over claims the company has overcharged App Store users because of its dominant position in the iOS app market.

Get the most out of your Apple Pencil with these cases, grips, and more
The Apple Pencil (1st Gen) is a fabulous drawing tool for iPad users, but it gets lost very easily. Here are some accessories that'll keep your Pencil safe and secure.