At Apple's annual special music event, this year dubbed "It's only rock and roll, but we like it" they announced a new, old-style album-centric offering called iTunes LP. The image painted was of a young Steve Jobs, grabbing his bike, riding to the music store, buying the latest Dylan on vinyl, racing home, putting it on his turn table, and then lying back and listening, while pouring over the album art, liner material, lyrics, and other extras.