What you need to know
- Apple Search Ads now work with Custom Product Pages.
- Developers can link their ads up to whatever product page they wish.
Apple Search Ads are starting to get better.
Today, the company revealed that Apple Search Ads would now support Custom Product Pages on the App Store. In an announcement on the Apple Developer website (opens in new tab), the company said that developers can now create "tailored ad variations" with Apple Search Ads using up to thirty-five custom product pages on the App Store.
Custom Product pages allow developers to create up to thirty-five versions of their product page on the App Store to A, B, C, D and etc. test out which one is best for performance.
Apple Search Ads help potential customers find your app across different areas in the App Store.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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