Developers can now use Custom Product Pages with Apple Search Ads

Apple Search Ads Custom Product Pages
Apple Search Ads Custom Product Pages (Image credit: Apple TV+)

What you need to know

  • Apple Search Ads now work with Custom Product Pages.
  • Developers can link their ads up to whatever product page they wish.

Apple Search Ads are starting to get better.

Today, the company revealed that Apple Search Ads would now support Custom Product Pages on the App Store. In an announcement on the Apple Developer website, the company said that developers can now create "tailored ad variations" with Apple Search Ads using up to thirty-five custom product pages on the App Store.

With custom product pages, you can create up to 35 additional versions of your App Store product page to showcase different app features, content, or promotions. And now, new seamless integration with Apple Search Ads lets you easily use these pages to create tailored ad variations on the App Store.

Custom Product pages allow developers to create up to thirty-five versions of their product page on the App Store to A, B, C, D and etc. test out which one is best for performance.

You can create additional versions of your App Store product page on iOS 15 and iPadOS 15 or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.

Apple Search Ads help potential customers find your app across different areas in the App Store.

Developers who want to figure out how to use the new features can learn about Custom Product Pages and Apple Search Ads on the Apple Developer website.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.