90% of Mac developers support Small Business Program, says survey

Macbook Air M1
Macbook Air M1 (Image credit: Daniel Bader / iMore)

What you need to know

  • Setapp has conducted its annual survey of Mac users.
  • 90% of Mac developers say they are happy with Apple's new Small Business Program.

Setapp has published the results of its 2020 Mac Developer Survey, revealing 90% of them are happy with Apple's Small Business Program.

Setapp asked developers about lots of different things including the pandemic, 2021, business obstacles, and app distribution:

2020 was a rough year, upended by the COVID-19 pandemic and resulting lockdowns and quarantine restrictions. The changes forced people to redefine work and their relationship with their computers, Macs included: Some found themselves tied even more to their favorite devices as a substitute channel for in-person social interaction and go-to source for entertainment.So it might be surprising to hear that the largest group of Mac developers (46%) said they didn't feel an impact from the coronavirus on their business. Others felt the changes more acutely: 29% said they experienced a negative impact. Among the negative factors, the top responses were: decrease in resources available (investments, remote work hires, new tech, etc.), less time spent developing apps, and a decrease in the number of users.At the same time, 24% said they had a positive impact. The top positive responses people felt were: more time spent developing their apps, an increase in the number of users, and an increase in web traffic. ;

For 2021, 68% of developers said they had a positive or very positive outlook, with more than half planning a major update to an app, and 44% planning a new app altogether.

Unsurprisingly, 90% of the developers support Apple's Small Business Program, and exactly half said they were going to apply.

Interestingly, only 24% said they exclusively distribute their apps through the Mac App Store, with 33% distributing them outside, and 43% through both. Of those same developers, 56% of them got more revenue from outside the Mac App Store than through it.

Only 19% of developers thought subscriptions would definitely have a positive impact on their business, the majority saying they weren't sure (43%). When it comes to subscriptions, by far the biggest obstacle was explaining the value of subscriptions to their users.

You can read the full survey here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9