What you need to know
- Setapp has conducted its annual survey of Mac users.
- 90% of Mac developers say they are happy with Apple's new Small Business Program.
Setapp has published the results of its 2020 Mac Developer Survey, revealing 90% of them are happy with Apple's Small Business Program.
Setapp asked developers about lots of different things including the pandemic, 2021, business obstacles, and app distribution:
For 2021, 68% of developers said they had a positive or very positive outlook, with more than half planning a major update to an app, and 44% planning a new app altogether.
Unsurprisingly, 90% of the developers support Apple's Small Business Program, and exactly half said they were going to apply.
Interestingly, only 24% said they exclusively distribute their apps through the Mac App Store, with 33% distributing them outside, and 43% through both. Of those same developers, 56% of them got more revenue from outside the Mac App Store than through it.
Only 19% of developers thought subscriptions would definitely have a positive impact on their business, the majority saying they weren't sure (43%). When it comes to subscriptions, by far the biggest obstacle was explaining the value of subscriptions to their users.
You can read the full survey here. (opens in new tab)
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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