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Apple and Microsoft partner in joint South Korea store run by AI

T Factory
T Factory (Image credit: The Korea Herald)

What you need to know

  • A new one-of-a-kind retail store is coming to South Korea.
  • It will feature products from Apple, Samsung, and Microsoft.
  • It won't have any staff, but will be run 24 hours a day, and customers will be helped by AI.

A new retail store in South Korea named 'T Factory' will host products from Samsung, Apple, and Microsoft with no staff and artificial intelligence.

As reported by The Korea Herald:

SK Telecom Co., South Korea's largest wireless provider, said Tuesday it will open a new flagship store by partnering with Apple Inc. and Microsoft Corp.The new store, named T Factory, in the trendy neighborhood of Hongik University in western Seoul, will open on Oct. 31, according to the carrier.SK Telecom said it partnered with the US tech giants and Samsung Electronics Co. to showcase their latest products and services, including the carrier's cloud gaming service, launched in September with Microsoft. It added that the store will have a separate zone for Apple products.

Business Korea says the store will be unmanned 24 hours a day, and that customers will be able to self check-in, compare smartphones, and get consultations on prices thanks to artificial intelligence. They'll also be able to buy smartphones and accessories.

The store will also require customers to register, and will use facial recognition to grant entry. According to the report, customers will be able to leave the store with a smartphone in just five minutes.

It will also have an AR mirror and a Jump VR area, as well as an AI-based music curation service.

SK Telecom CEO Park Jung-Ho stated:

"T Factory, as the name implies, is a place where technologies for tomorrow are constantly created. It will be a venue of innovation and creativity where people of diverse backgrounds and expertise come together to share ideas and openly collaborate. I hope T Factory will not only provide customers with new experience and fun, but will also encourage ICT companies to dive into new experiments and ventures, thereby inspiring and energizing the whole ICT industry in Korea."

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.