Apple Business Essentials 'presents Jamf with a terrific opportunity,' says CEO

Apple Apple Business Essentials
Apple Apple Business Essentials (Image credit: Apple)

What you need to know

  • Apple's recent entry into enterprise device management isn't a concern for Jamf.
  • Jamf is one of the biggest players in enterprise device management.
  • Apple Business Essentials launches next year.

Apple entering the world of enterprise device management could be seen as a concern for Jamf, but CEO Dean Hager says otherwise. Apple Business Essentials won't be ready until next year, although there's a beta available now. Despite Apple jumping into its world, Hager says Jamf isn't being squeezed out.

A Computer World report quotes Hager as saying that he believes "this expected announcement is good news and presents Jamf with a terrific opportunity." He might be right, too. Analyst Horace Dediu says there are around 212 million businesses worldwide that could make use of something like Apple Business Essentials — but it's where Apple's offering ends that Jamf comes into its own, according to analyst Carolina Milanesi.

Milanesi thinks Apple's entrance into the market may be a problem for Apple MDM vendors such as Jamf, but sees opportunities for them to enhance Apple's basic offer in other ways. That's also what Hager thinks.

While there have been situations over there years where some thought Apple's moves would diminish the need for Jamf's tools, that hasn't actually been the case. Building on Apple's service is something Jamf has done for years, growing to fill the gaps left between what Apple offers and the "sometimes more specialized needs of enterprise customers."

The world of Apple device management is growing thanks to the impressive performance of Apple silicon and the latest round of Macs. Some businesses are likely to switch from Windows machines to Macs due to the impact Apple's chips can have on their workflows. That opens even more businesses to Jamf and others, whether Apple's part of the game or not.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.