What you need to know
- Apple has added a dedicated Apple Card checkout option on its website.
- The new button makes checkout easier for Apple Card cardholders.
- It also acts as an enormous billboard for potential cardholders.
Apple Card cardholders are getting the VIP treatment when checking out on the Apple Store website.
Reported by 9to5Mac, Apple has added a dedicated button for Apple Card when checking out on its website. Before that, cardholders would check out using Apple Pay. Apple also offers customers to use PayPal or their credit/debit card.
While this will make the checkout process even faster for Apple Card customers, the fact that the Apple Card checkout button is listed at the top of all of the options points to the idea that Apple is marketing the card to all customers who use its online store. Seeing Apple Card first may make potential cardholders curious and, by clicking on the option, invite them to apply.
Introducing an easier way to use your Apple Card when checking out on https://t.co/EgP5PrkJHw, just look for the Apple Card button when paying in full! pic.twitter.com/H50dUwCRBKIntroducing an easier way to use your Apple Card when checking out on https://t.co/EgP5PrkJHw, just look for the Apple Card button when paying in full! pic.twitter.com/H50dUwCRBK— Sam Haghgoo (@s4m) August 11, 2020August 11, 2020
Apple has been growing the features of Apple Card since its launch last summer. In addition to adding more merchants that offer 3% Daily Cash when using your Apple Card and paying through Apple Pay, Apple has also added additional features for its card when shopping directly with Apple.
Recently, the company began offering promotional financing that lets Apple Card customers finance an iPhone, iPad, Mac, and more through the Apple Store. It also displays Apple Card information when checking out throughout its entire site to show the benefits of using its card as opposed to others.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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