Apple 'celebrates the brilliant minds making greatness' in new YouTube video

Behind The Mac Greatness Ad
Behind The Mac Greatness Ad (Image credit: Apple)

What you need to know

  • Apple has released a new "Behind the Mac" video.
  • This one was first shown during the "One more thing" special event.
  • It features some huge names using Macs to get stuff done.

Apple's special events always feature some pretty great videos and today's "One more thing" event was no different. One of the best videos was part of the "Behind the Mac" series and Apple has just made it available to stream as a standalone video on YouTube.

The video shows a number of people, including celebrities, as they use Macs to do extraordinary things. And as ever, it strikes just the right tone.

This film celebrates the brilliant minds making greatness behind the Mac — Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Takashi Murakami, and Saul Perlmutter, whose participation honors, which is developing the next generation of scientists by providing equal access to STEM for students of color.

The video was used during an event that saw no fewer than three new Macs announced, all featuring the first Apple silicon chip in the form of the M1. New Mac mini, MacBook Air, and 13-inch MacBook Pro hardware is now available for pre-order and will be available next week.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.