Apple could sell a record-breaking 240 million iPhones this year

Iphone 12 Lineup
Iphone 12 Lineup (Image credit: Apple)

What you need to know

  • Apple could sell over 240 million iPhones in the 2021 fiscal year.
  • If done, it would beat Apple's previous record of 231 million iPhones sold in 2015.

Due to the success of the iPhone 12 lineup, Apple could sell a record-breaking 240 million iPhones this year.

As reported by MacRumors, Wedbush analyst Dan Ives has released a new research note that says the company is on the path to selling between 240-250 million iPhones for its 2021 fiscal year. Doing so would smash its previous record of 231 million iPhones sold back in 2015 after the company announced the iPhone 6.

Ives said that, while Wall Street is generally anticipating 220 iPhones sold for the 2021 fiscal year, their firm remains bullish that Apple could blow past that number.

"While the Street is forecasting roughly 220 million iPhone units for FY21, we believe based on this current trajectory and in a bull case Cupertino still has potential to sell north of 240 million units (~250 million could be in the cards - an eye popping figure) which would easily eclipse the previous Apple record of 231 million units sold in FY15."Ives estimates that 350 million iPhone users worldwide are currently "in the window of an upgrade opportunity," which he believes is "translating into an unprecedented supercycle upgrade cycle" for Apple this year.

Apple has seen enormous success with the iPhone 12 lineup. A recent report from CIRP estimated that the new iPhone lineup already made up more than 50% of iPhone sales in the first quarter of 2021.

CIRP finds that the new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 56% of US iPhone sales in the quarter. iPhone 12 and iPhone 12 Pro Max had the largest share for a single model, at 17% each (Chart 1). The model mix resulted in a US Weighted Average Retail Price (US-WARP) of $873 for the quarter, compared to $809 for the December 2019 quarter.

That sales streak is also expected to continue through the release of the iPhone 13 this fall.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.