What you need to know
- A new CIRP report says 56% of iPhone sales in Q1 were of the iPhone 12.
- The iPhone 12 and 12 Pro Max were the most popular models.
- CIRP says the Weighted Average Retail Price is now the highest it has seen in ten years.
A new CIRP report says 56% of Q1 iPhone sales were of the iPhone 12 as demand continues to skyrocket.
From the report (opens in new tab):
CIRP's Josh Lowitz notes that in Q1, iPhone 12 models, in particular, the most expensive ones "garnered a significant share of sales". Despite not being available the entire quarter, "model mix and pricing" saw the US-WARP rise to $873, the highest level in ten years.
Apple's iPhone 12 and 12 Pro Max snagged 17% of iPhone sales each, with the 12 Pro reportedly right behind.
Interestingly, for all models, CIRP says that around half of buyers upgraded from the base storage, further boosting the average sale price.
In a separate nod to services, CIRP says Apple "improved penetration" for paid iCloud storage, Apple TV, and Apple Music:
The results are based on a survey of 500 US Apple customers who bought an iPhone, iPad, Mac, or Apple Watch between October and December of 2020.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
Hey I bought four 12 Max'es
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