Apple debuts trailer for new 'Shot on iPhone' New Year film in China

China Anian
China Anian (Image credit: Apple)

What you need to know

  • Apple has debuted a trailer for a new short film shot on iPhone to celebrate the Chinese New Year.

A new trailer has appeared for Apple's short 'Shot on iPhone' film 'A Nian' created in celebration of the Chinese New Year using an iPhone 12 Pro Max.

Posted to the company's official WeChat channel, the film was noted by China Times:

Apple released the trailer for the New Year's short film "A Nian". The short film invited the shortlisted for the 2020 Golden Globe Awards for the best foreign-language film "Don't Tell Her" directed by the director Wang Ziyi and announced that it will be officially released on the 29th. (From Apple's official website WeChat)How strong is the shooting ability of the new iPhone? For the fourth consecutive year, Apple launched the Spring Festival New Year short film project, and earlier officially released the trailer for this year's New Year short film "A Nian". It was also announced that this film was invited to be shortlisted for the 2020 Golden Globe Awards for Best Foreign Language Film "Don't Tell Her" directed by the director Wang Ziyi. The complete film will be officially released on January 29, brewing a festive atmosphere.

Translation aside, it appears the film 'A Nian' was directed by Wang Ziyi, who has behind the 2020 Golden Globe nominee 'Don't tell her.' The report notes that the message of the film is 'Do you believe in legend?' The new film was shot exclusively on iPhone 12 Pro Max and will be released on Friday, January 29.

With the Chinese New Year and Lunar holiday festivities upcoming, many Apple manufacturers are reportedly trying to keep workers from traveling home by offering incentives as fears a repeat of last year's labor shortage could strike.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9