What you need to know
- Several reports suggest Apple may be in talks with United Airlines to upgrade San Francisco Airport.
- Apple is one of United's top customers, reportedly spending $150 million a year on United flights.
- United's Chief Digital Officer says it could "transform the way the airport experience is going to look".
Several reports suggest that Apple may be in preliminary discussions with United Airlines over plans to upgrade San Francisco International Airport.
According to CNBC, at a media day in Chicago, United's Chief Digital Officer Linda Jojo told reporters that the partnership could "transform the way the airport experience is going to look".
The report claims that talks are in early stages and that both Apple and United have declined to provide any details, Jojo reportedly saying "I'm being deliberately vague." However it is noted that Apple employees have reportedly visited the airline's baggage hold, customer service facilities and other areas in previous months.
The two already have a strong relationship. Apple is United's top customer, reportedly spending $150 million a year on United flights, many of them to China. In return, United has purchased roughly 100,000 Apple devices for its staff. Jojo reportedly said:
"They fly us a lot... We're going to deepen that partnership."
It's actually quite fascinating to imagine how a company like Apple could apply its knowledge of customer service and tech to revolutionize an experience totally outside of its wheelhouse, like travelling from an airport. What kind of features could Apple add to SFO that could make it better? Let us know!
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9