Apple to donate proceeds from John Lewis documentary to museums

Apple Honors The Late Civil Rights Hero John Lewis 07242020 Inline.jpg.large 2x
Apple Honors The Late Civil Rights Hero John Lewis 07242020 Inline.jpg.large 2x (Image credit: John Lewis: Good Trouble poster)

What you need to know

  • Apple will donate proceeds from purchases of "John Lewis: Good Trouble".
  • The film debuted in theaters and on streaming services on July 3.
  • Customers can rent the film through iTunes.

In a press release on the Apple Newsroom website, Apple has announced that it will be donating the proceeds from the "John Lewis: Good Trouble" documentary to the National Civil Rights Museum in Memphis, Tennessee, and the National Museum of African American History and Culture in Washington, D.C.

The company says that it is making the donation "in tribute to the life and legacy" of the United States Congressman who passed away on July 17, 2020. Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives, says that donating the proceeds from the documentary was a fitting way to support museums that educate the public on civil rights.

"Representative John Lewis's life and example compel each of us to continue the fight for racial equity and justice ... This film celebrates his undeniable legacy, and we felt it fitting to support two cultural institutions that continue his mission of educating people everywhere about the ongoing quest for equal rights."

Terri Lee Freeman, president of the National Civil Rights Museum, says that the museum plans to use Apple's contribution towards digital products to educate more students, parents, and educators.

"The life and legacy of John Lewis, a National Civil Rights Museum Freedom Award recipient, is celebrated throughout the museum ...This timely contribution will help expand our digital platforms, allowing us to reach many more students, parents, and educators globally, and to continue as a catalyst for positive social change, as Representative Lewis encouraged us all to be. We are grateful to Apple for this incredible gift honoring him."

Spencer Crew, interim director of the National Museum of African American History and Culture, says that the donation will help continue the museum's mission of educating the public.

"Representative John Lewis was a central leader in helping create the National Museum of African American History and Culture. Because of his pivotal role in American history, he understood the impact a history museum like ours could have on the world ... For many years, he was the angel who kept the dream of the museum alive, and he made sure we got the presidential and congressional support needed to open in 2016. As a civil rights leader, he had a vision of what was possible for the nation. He had a similar vision for the museum, which helped make it a reality. Apple's gift in his honor will help us continue to fulfill our mission."

You can rent the documentary through the Apple TV app. Watch the official trailer for "John Lewis: Good Trouble" below.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.