What you need to know
- Apple will donate proceeds from purchases of "John Lewis: Good Trouble".
- The film debuted in theaters and on streaming services on July 3.
- Customers can rent the film through iTunes.
In a press release (opens in new tab) on the Apple Newsroom website, Apple has announced that it will be donating the proceeds from the "John Lewis: Good Trouble" documentary to the National Civil Rights Museum in Memphis, Tennessee, and the National Museum of African American History and Culture in Washington, D.C.
The company says that it is making the donation "in tribute to the life and legacy" of the United States Congressman who passed away on July 17, 2020. Lisa Jackson, Apple's vice president of Environment, Policy and Social Initiatives, says that donating the proceeds from the documentary was a fitting way to support museums that educate the public on civil rights.
Terri Lee Freeman, president of the National Civil Rights Museum, says that the museum plans to use Apple's contribution towards digital products to educate more students, parents, and educators.
Spencer Crew, interim director of the National Museum of African American History and Culture, says that the donation will help continue the museum's mission of educating the public.
You can rent the documentary through the Apple TV app (opens in new tab). Watch the official trailer for "John Lewis: Good Trouble" below.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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