Apple executive Eddy Cue tried to bring iMessage to Android in 2013

Ios 14 Messages Groups Inline Replies Mentions
Ios 14 Messages Groups Inline Replies Mentions (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • The depositions of Eddy Cue and Scott Forstall in the Epic v. Apple trial have been released.
  • The documents reveal Cue pushed to bring iMessage to Android back in 2013.

iMessage almost came to Android back in 2013.

As reported by The Verge, according to a new deposition made public ahead of the Epic V. Apple trial, Eddy Cue, Apple's Senior Vice President of Internet Software and Services, pushed to bring iMessage to Android back in 2013. The deposition contains an email exchange between Cue and Craig Federighi, Apple's Senior Vice President of Software Engineering, in which Cue talked about bringing iMessage to the platform.

You can read the exchange between Cue and Federighi below:

(Note: we have reconstructed the email based on portions verified in the deposition since the underlying exhibit has not yet been made public. Typos have been corrected throughout.)Cue: We really need to bring iMessage to Android. I have had a couple of people investigating this but we should go full speed and make this an official project .... Do we want to lose one of the most important apps in a mobile environment to Google? They have search, mail, free video, and growing quickly in browsers. We have the best messaging app and we should make it the industry standard. I don't know what ways we can monetize it but it doesn't cost us a lot to run.Federighi: Do you have any thoughts on how we would make switching to iMessage (from WhatsApp) compelling to masses of Android users who don't have a bunch of iOS friends? iMessage is a nice app/service, but to get users to switch social networks we'd need more than a marginally better app. (This is why Google is willing to pay $1 billion — for the network, not for the app.)...In the absence of a strategy to become the primary messaging service for [the] bulk of cell phone users, I am concerned [that] iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones.

You can read all of the newly public deposition documents here.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.