What you need to know
- Counterpoint Research says it expects Apple to sell more than 100M units of true wireless hearables in 2020.
- The global market beat expectations in Q4 2019, growing 53% compared to the previous quarter.
- Apple held a 70% market share in the $100+ range in the quarter.
Counterpoint Research expects Apple to sell more than 100M true wireless hearables in 2020, maintaining a "comfortable lead" in the market.
In a newly published report today, Counterpoint revealed that the market had exceeded growth expectations for Q4 of 2019:
According to their estimates, Apple accounted for around 40% of hearables shipments in the quarter but raked in 62% of the revenue. The figures are much the same for the whole year, Apple accounted for 47% of shipments, and 62% of revenue.
The $100+ segment is dominated by Apple, Samsung, and Jabra. The sector grew 66% in the quarter, and Apple holds a 70% market share.
Looking ahead, Senior Analyst Liz Lee said:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9