What you need to know
- Apple has announced its (PRODUCT) RED sales have helped raise almost $250 million in 14 years.
- It's announced new ways the company is helping fight HIV/AIDS and COVID-19.
Apple today announced that it is expanding its partnership with (RED) as the battle with HIV/AIDS and COVID-19 continues. To mark World AIDS Day, Appl has announced that it has already helped raise almost $250 million in the 14 years it has been supporting (RED).
That money has been put to good use, with almost 11 million people helped with care and support services and more than 167 million HIV tests carried out. Almost 14 million people are now receiving ongoing live-saving treatment, too.
Apple sells various products carrying the (PRODUCT) RED branding including iPhone 12 and iPhone 12 mini. The company has also announced that it is donating $1 for every purchase made using Apple Pay. Any purchase made using the payment methods at an Apple Store, via apple.com, or in the Apple Store app will trigger a donation to the Global Fund's COVID-19 response.
Apple is also helping raise awareness, using Apple Music as a vehicle.
Various Apple Stores around the world are also carrying (PRODUCT) RED branding in honor of World AIDS Day, too.
Anche nel pessimo 2020 c’è #WorldAIDSDay: tradizionalmente gli Apple Store si colorano di rosso x segnalare prodotti @RED, a volte il logo (https://t.co/pHwnXcEZV3 o https://t.co/5ehuacljwg) ed a volte solo con la vetrofania https://t.co/6uLmP6N9Bu (grazie a @AT181903_ x le foto) pic.twitter.com/hZjrImkd6dAnche nel pessimo 2020 c’è #WorldAIDSDay: tradizionalmente gli Apple Store si colorano di rosso x segnalare prodotti @RED, a volte il logo (https://t.co/pHwnXcEZV3 o https://t.co/5ehuacljwg) ed a volte solo con la vetrofania https://t.co/6uLmP6N9Bu (grazie a @AT181903_ x le foto) pic.twitter.com/hZjrImkd6d— setteBIT (@setteBIT) December 1, 2020December 1, 2020
You can see Apple's full announcement in the Apple Newsroom alongside all the facts and figures relating to its work with the AIDS charity.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.