Apple iPhone 4 video: this changes everything. Again.

By Rene Ritchie
last updated

iPhone 4 promo video

Apple has put their iPhone 4: this changes everything. Again video up on Apple.com and on YouTube. Like previous videos, this one shows the design and engineering process that went into making the iPhone 4 and includes key members of Apple's iPhone executive team talking about the features and thinking that went into it.

It's filled with hyperbole, but it's also filled with terrific little details. Check it out after the break!

<

p align="center">

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.