Apple opens new Rosenthaler Straße store in Berlin

Apple Nso Rosenthaler Strasse Hero
Apple Nso Rosenthaler Strasse Hero (Image credit: Apple)

What you need to know

  • Apple has opened its second Berlin store
  • Apple Rosenthaler Straße opened on december 2.
  • It is located in the Mitte borough of Berlin.

Apple has today opened Apple Rosenthaler Straße in Berlin, its second store in the city located in the Mitte borough of Berlin.

Apple stated:

Apple today previewed Apple Rosenthaler Straße, the first Apple Store in the Mitte borough of Berlin. Situated on the eastern side of the capital city, Apple Rosenthaler Straße provides easy access for customers to discover new products just in time for the holidays and develop skills to take their creativity to the next level.

Apple's SVP of Retail + People, Deirdre O'Brien, said the company was excited to open its second store in Berlin and that "blending Apple's exceptional technology and tools with the creative passion we share with this community gives us the opportunity to create something really special for our customers in Germany."

Upon opening, Today at Apple will feature Berlin artists from Parallel Universe, who will be doing live drawings on iPad Pro. Next year today at Apple Creative Studios will arrive at the store.

The new store is located near Hackesche Höfe and features a seven-meter high floor-to-ceiling window at the front, as well as a Forum and video wall. It also features a dedicated Pickup station, the first of its kind in Europe.

The store will open from 10 am CET but only for appointments for shopping and store introductions, walk-ins, Apple pickup, and Genius Bar services will all be available from Friday, December 3. Entrants must provide proof of 2G status, and wear a mask and adhere to social distancing.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9