What you need to know
- A new internal memo has leaked from Apple's SVP Deirdre O'Brien
- The memo details Apple's plans moving forward for its retail stores.
- The company hopes to begin to reopen stores beginning next month.
Apple's retail stores outside of Greater China have been closed to all customers for over a week now, and the company has been fulfilling all orders through delivery services. That may be close to changing, according to a new leaked memo obtained by 9to5Mac.
Apple's Senior Vice President of Retail and People, Deirdre O'Brien, sent an internal memo to employees explaining the current situation of Apple retail and the path ahead. In the memo, O'Brien says that the company has now reopened all of its retail stores and offices in Greater China with the necessary precautions.
She goes further to say that retail stores outside of Greater China will begin to open on a "staggered basis" depending on the conditions in the community that the stores serve. O'Brien is hopeful that the company may be able to begin this process as early as the first half of April.
For employees who are currently on flexible work arrangements, O'Brien says that those are now extended until at least April 5th, at which point they will be evaluated on a weekly basis.
You can read the full memo from Deirdre O'Brien to employees below.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
I think apple should rethink this decision. There will be a second wave of the covid 19 coming in a few weeks, starting with China and moving exactly as it did with the initial pandemic.
In some countries it will legally be impossible to re-open because it's not an essential store. They can still do deliveries as some people may require the devices for work
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