Apple profiles the team behind ambient sound app Endel

Endel Developer Profile
Endel Developer Profile (Image credit: Endel developers at work.)

What you need to know

  • Apple has profiled the team behind Endel.
  • The app uses ambient sound to help people relax, get to sleep, and even work better.

Apple has today profiled another app developer, this time German outfit Endel whose app by the same name is used by people around the world as they try to sleep, relax, and work better.

The profile goes through how Endel was formed and why it does what it does, including the fact that Endel's ambient sounds are backed by science, not just good-sounding tunes. That's something that many people heading into the App Store might not immediately be aware of.

What truly sets Endel apart from other music or sound-based apps is its equal dependence on creativity and science. Recognizing that a personalized experience for users would need certain data, the Endel co-founders endeavored to design a prototype for a native Apple Watch app experience and use inputs from the wearer's environment, including weather, heart rate, and exposure to natural light, to build an appropriate soundscape unique to that individual. The app became the first-ever Apple Watch App of the Year in 2020 and currently has more than 300,000 monthly active users.

There is a lot to learn about Endel, both the developer and the app. The full Newsroom post is worth the read – including an interesting Q&A with CEO and Co-founder Oleg Stavitsky.

Listening to Endel is a great way to unwind and you're going to want the right headphones to get the most out of it. Check out the latest AirPods Max deals and who knows, you could be chilling out in no time at all. You can download Endel from the App Store for free right now.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.