Apple releases new iPhone 4 Christmas ad - Under the Covers

Apple once again hits those emotional, nostalgia buttons hard with their Christmas themed, FaceTime-filled iPhone 4 ad - Under the Covers. In it a small boy takes his mom's iPhone into bed and literally under the covers to talk to Santa and... well, watch the video after the break for the happy holiday ending.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.