Apple reportedly already showing AirPods Pro to media ahead of launch

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What you need to know

  • Apple is reportedly showing AirPods Pro to the media already.
  • AirPods Pro are believed to be Apple's in-ear earbuds.
  • A launch is already rumored to be imminent.

The last couple of weeks have been littered with rumors of a refreshed AirPods release. Dubbed AirPods Pro, the new earbuds are believed to be of an in-ear design with new noise cancellation abilities built in. And according to Ben Geskin, some members of the media have already seen them.

Geskin is often reliable when it comes to information like this, but that doesn't mean that an unhealthy dose of salt should be applied here. We're sharing what we're being told and it's up to you to make a determination on whether you think it's accurate. We'll get to my personal thoughts later.

Getting back to it, Geskin took to Twitter to say that AirPods Pro will be shown to members of the media at Apple's "local offices" over the next couple of days. He later followed that up by saying that media located in Shanghai, China, have already been given their first look at the earbuds.

Given the absence of an October media event it makes plenty of sense that Apple would go for a more low key announcement here. Inviting members of the media to see products before they are announced is nothing new, and it's possible some people have been seeded with review earbuds, too.

That of course is assuming you put faith in Geskin's latest report. I'm inclined to believe that we're hearing too much about AirPods Pro for there to be nothing in it. But maybbe I'm just already smitten with the idea of Midnight Green AirPods Pro!

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.