Apple shares two great new videos showing off Apple Watch Series 7

Apple Watch Series 7 Hero Underwater Apple (Image credit: Apple)

What you need to know

Apple has shared two new videos to promote the newly-announced Apple Watch Series 7.
The new videos highlight Apple Watch Series 7's tough new screen and health features.

Apple today announced Apple Watch Series 7 and there is a lot of buzz about it. Apple wants to make sure we're all as excited as possible and just released two new YouTube videos to drive home the point. The new videos focus on the watch's updated screen as well as its health features.

The first of the two videos shows how tough the new watch's display is, ensuring that it won't be scratched even if you take a tumble on your bike.

This is the new Apple Watch Series 7, with our largest, most advanced display yet. It's also more crack and dust resistant — making it the most durable Apple Watch ever built. It has up to 33% faster charging. Five all-new colors. A new full keyboard with QuickPath. New watch faces. And breakthrough health innovations.

Next up is the Apple Watch Series 7 introduction video that Apple used during its event and, it focuses on the health benefits of the wearable.

How fast was that serve? What's my blood oxygen level? Can I get some help meditating? The new Apple Watch Series 7 has answers — on our largest, most advanced display yet. The future of health is on your wrist.

The new Apple Watch Series 7 is the best Apple Watch yet. You can't buy it, though — Apple says it will be available later this fall.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.