What you need to know
- A new Apple Store has opened in Changsha, China.
- Large crowds gathered to celebrate the stores opening day.
- The new store is located in the city's IFS shopping mall.
Apple's brand new store in Changsha, China, opened today to much fanfair, with large crowds gathering to celebrate the store's first day.
As noted on Chinese social media, large crowds gathered today for the store's official opening despite some very hot weather.
Hundreds of fans queued outside the store, taking photos and greeting employees. The store will be home to all of Apple's staple products including the iPhone 12, iPads, Macs, and more, as well as Today at Apple sessions and Genius bar services. The store will also be a welcome addition to the IFS shopping mall ahead of the iPhone 13 launch, expected to be Apple's best iPhone yet when it debuts at an event expected later this month.
The new store also features a freestanding video wall and Forum, and is playing host to an exclusive local Today at Apple Session starting tomorrow:
As you can see from the photos, customers at the store are still required to wear masks, as is the case in many Apple retail locations around the world. Customers must also have their temperature taken and maintain social distancing one inside the store, with limited entry numbers and deep cleaning also in effect. Celebrating the open Apple's SVP of Retail + People Deirdre O'Brien said "We are thrilled to be opening in Changsha, a community filled with creativity and profound cultural heritage. So many of our team members already call Hunan province home, and they are ready to welcome and support their neighborhood at Apple Changsha."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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