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Apple to stream its September 10th event on YouTube

What you need to know

  • Apple's big September 10th event will be streamed on YouTube.
  • This is the first time an Apple event has been streamed live via this method.
  • Apple usually uploads video to YouTube a few days after the event.

Apple has confirmed that it will be streaming September 10th's iPhone event live on YouTube, with a placeholder video currently available.

The event, normally streamed on Apple's website (opens in new tab) and via the Apple TV Events app, is the first time that Apple has streamed live via YouTube. The company usually uploads video of events a few days after they take place.

Apple is also suggesting users might want to set a reminder for the big event. Nobody wants to miss the show, right?

Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we'll send an update before the show.

By streaming the event live via YouTube, Apple has opened it up to tons more people. YouTube is available on most smart TV sets, not to mention game consoles and pretty much anything with a display and an internet connection. Want to watch the iPhone 11 unveiling on an Echo Show? No problem.

This is likely to be a bumper event. Three new iPhones are expected to be announced with a new Apple Watch also likely to debut. Recaps of iOS 13, iPadOS 13, macOS Catalina, watchOS 6, and tvOS 13 are also potential time-sinks.

Apple is also heavily rumored to have a new Tile-like tag system to announce, although rumors of an AR headset are likely wide of the mark. At least for now.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.