What you need to know
- Apple has suspended its App Store advertising business in Russia.
- Developers are no longer able to place ads in search results on the App Store in the country.
- Apple has already stopped selling its products in Russia.
Apple has suspended its App Store advertising business in Russia.
As reported by Bloomberg, Apple has shut down its App Store Search Ads business in the country. Developers will no longer be able to run ads in the search results of the App Store due to the change.
In an email to developers, the company announced that it has suspended Apple Search Ads "until further notice." Apple says that all current advertising campaigns in the country have been put on hold and no new campaigns will be able to be created.
"Apple Search Ads has been suspended on the App Store in Russia until further notice," according to an email sent to developers. "All Apple Search Ads campaigns running on the App Store in Russia have been placed on hold, and no new campaigns will be eligible to run on the App Store in Russia for the duration of the suspension."
Apple has suspended advertising on the App Store in Russia, though the store remains online. pic.twitter.com/kdMo2JvWtsApple has suspended advertising on the App Store in Russia, though the store remains online. pic.twitter.com/kdMo2JvWts— Mark Gurman (@markgurman) March 7, 2022March 7, 2022
In addition to the suspension of its App Store advertising business, Apple also recently announced that it would halt all product sales in its online store as well as through resellers in Russia. The company has also removed the Russian news apps RT News and Sputnik News from its App Store outside of the country.
The news comes a day before Apple is set to host its "Peek Performance" event where the company is expected to announce a new iPhone SE, iPad Air, Mac Studio, and external display. The event will kick off on Tuesday at 10:00 AM PDT.
