Apple takes its online store offline ahead of iPhone 11 announcement

It's pretty standard fare for big product announcements and Apple has once again taken its online store offline prior to the iPhone event today.

Whether a marketing strategy or a technical requirement, Apple takes its store offline when new products are set to be added. With the iPhone event taking place at 10:00 Pacific Time we shouldn't have to wait too long before it's back up.

Apple is widely expected to announce three new iPhones, although the naming convention is still a little fuzzy. Regardless of name, there will be a 6.1-inch LCD model to replace the iPhone XR, with new 5.7-inch and 6.5-inch OLED models replacing the iPhone XS and iPhone XS Max respectively.

It's believed that the Apple Watch Series 5 will also be shown off for the first time, and new bands are also very likely to accompany it. There's a chance we will also see the announcement of Apple's Tile-like tagging and tracking system, too.

You can watch Apple's iPhone event via a multitude of streaming options regardless of the device you have to hand. We'll also be reporting up a storm should you not be able to follow along live as well.