What you need to know
- Consumer research shows that Apple is the 'top-listed consumer brand for teens' this holiday season.
- The Piper Jaffray survey also shows that Apple's AirPods are its most desired product.
- Apple beat out Nike and Louis Vuitton for the top spot.
A survey conducted by Piper Jaffray has revealed that Apple is the 'top-listed consumer brand for teens' this holiday season.
According to a report from CNBC, a survey of more than 1,000 U.S. consumers aged 18 to 65 showed that for teens, Apple was the most desired brand. The report also suggests that Apple's AirPods are its most desired product.
Apple took the number one spot ahead of Nike and Louis Vuitton, Nike's demand was triple that of a previous survey in 2018. Accordingly, Piper Jaffray has marked Apple's stock as overweight, meaning it views Apple as a better value for money option.
Some other interesting snippets from the report suggest that 46% of consumers plan to make their purchases online this year at the expense of the high street, with Amazon named as the biggest potential overall winner.
No doubt, the release of Apple's new AirPods Pro is part of the reason for the hype around Apple and its AirPods this holiday season. Check out our review of the AirPods Pro here to find out why we think they're pretty great.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9