Apple's Back to School promo is now live in Europe, Asia, and more

Apple Back To School Unidays Header
Apple Back To School Unidays Header (Image credit: Apple)

What you need to know

  • Apple's Back to School promo is now live in more regions.
  • Europe, Asia, Mexico, and the Middle East are now live.
  • Buyers can get 20% off AppleCare+, free AirPods, and more.

Apple has officially launched its Back to School promotion in a ton of new locations across Europe as well as more in Asia and the Middle East. Mexico is also now getting in on the action as well.

The new promotion offers students and educators the chance to pick up a free pair of AirPods when they buy an eligible Mac or iPad and they can also pay a little extra and get their hands on AirPods Pro, too. The eligible Macs include MacBook Air, MacBook Pro, iMac, and iMac Pro while the only iPads in on the action are iPad Pro and iPad Air.

With the right Apple products there's no limit to what you can accomplish. To help you get everything you need, Apple offers education pricing for university students, students accepted into university, parents buying for university students, and teachers and staff at all levels.

Alongside the AirPods offer, Apple is also offering students and educators a discount of 20% on AppleCare+ while some accessories are also eligible for discounts. Those looking to take advantage of the deals will need to head to a local Apple Store or, more likely given COVID-19, buy via the Apple education website in their respective country.

Countries currently showing Back to School promotions include The United States, United Kingdom, Austria, Ireland, France, Germany, Italy, Denmark,Finland, Seweden, Norway, Switzerland, Poland, Bengium, Portugal, Netherlands, Russia, Czech Republic, Turkey, UAE, China, Taiwan, Hong Kong, Thailand, and Singapore.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.