What you need to know
- Apple's iPhone 12 and iPhone 12 Pro bring MagSafe to the lineup.
- That allows new cases and accessories to be created.
- Apple's design team has been talking about all that and more.
Apple's been on a release tear of late with new Apple Watches, speakers, iPhones, and accessories all debuting. Apple's design team has been busy, but with devices now out the door, some members of that team have been talking to Wallpaper (opens in new tab) about the iPhones and accessories in particular.
As suspected, everything Apple announced in October was being prototyped during Jony Ive's reign. Work was underway in 2018, according to the report, so it's going to be a while before we see products that have zero Ive input.
With the arrival of iOS 14 we've seen a boom in iPhone customization and, Wallpaper believes, that's further driven home by the arrival of MagSafe and the ease with which it allows iPhone cases to be swapped in and out.
Evans Hankey, the company's VP of Industrial Design, goes on to say that the colors that were chosen for iPhone 12 and iPhone 12 Pro are the result of "an exploration that started around gemstones – we loved the depth of colour and the way the colours appeared through the cases."
The work on the outside of the new iPhones also meant that there was work needed on the inside, too. Apple's design team needed to re-work the internals of the iPhones to make room for the magnets and NFC gubbins, something that many will overlook.
Finally, there's a word on ecosystems. Apple has HomePod mini set to launch in a week or so and that will further drive home the importance of the Appe ecosystem, one that many other companies would kill to acquire. But Apple has it and, importantly, it intends to build on it with HomePod mini.
Be sure to check out the full post at Wallpaper (opens in new tab) for some great insight into Apple's design ideas.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.