Second AT&T iPhone 4 commercial again shows off simultaneous voice and data

AT&T has aired their second iPhone 4 commercial since losing exclusivity and it once again pushes the concept of simultaneous voice and data. While the first one focused on a hapless husband who forgot his anniversary, this time AT&T features a man arguing with a friend over the phone and trying to use Safari to settle the argument during the call -- something that's not possible on the Verizon iPhone without Wi-Fi. (Which is admittedly a little easier to believe in this commercial's restaurant setting as opposed to the first commercial's office setting.)

Verizon for their part has been hammering at AT&T over coverage and reliability, while Apple is just happy to have them both.

Is AT&T sticking with a winner strategy here or will simultaneous voice and data only take them so far? If so, what's next? A business woman frustrated by the limited conference calling available of CDMA? And if so will Verizon retaliate with the "Pepsi challenge" of reception tests in New York and San Francisco?

[We'll replace with the official video once it's online]

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.