
Michael Gartenberg
I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
Latest articles by Michael Gartenberg

Milking the iPhone doesn't much matter when it comes to what's next
By Michael Gartenberg last updated
Looking at Apple in the context of what was means missing out on everything that will be. Here's why!

2017 predictions: What's next for Apple?
By Michael Gartenberg last updated
I don't usually do predictions but hey, why not start now?

The pros and cons of smartwatches
By Michael Gartenberg last updated
I loved the wearable category. And I still do... sort of.

New MacBook: A rant
By Michael Gartenberg last updated
Now I don't want to get off on a rant here, but...

An Apple ][ for the 21st Century
By Michael Gartenberg last updated
It was the computer that generations grew up with. It was the de facto choice for education. Arguably, it started the PC revolution. It was the Apple ][.

It's a bot, bot, bot world. Also, Apple is doomed!
By Michael Gartenberg last updated
Apple is the new Blackberry is the latest twist on “Apple is DOOMED”. But is it?

Go small or go home
By Michael Gartenberg last updated
When I first heard about the iPhone SE, I wasn't that moved. Now that I've spent some time with my old iPhone 5s, though...

The impact of Apple Watch
By Michael Gartenberg last updated
The impact of Apple Watch goes well beyond the success of one device — it marks the first mass market, always connected, über personal technology.

Getting the App Store games we deserve
By Michael Gartenberg last updated
Beyond in-app purchases and subscriptions, great games need to be a great experience.

WWDC – The day after
By Michael Gartenberg last updated
On the day after WWDC, what do announcements mean for developers and users?

How iMac set the stage for Apple TV
By Michael Gartenberg last updated
The iMac was more important than you realized.

The pencil is mightier than the finger
By Michael Gartenberg last updated
"It's like we said on the iPad, if you see a stylus, they blew it." — Steve Jobs

iPhone 7 and making Lightning strike twice
By Michael Gartenberg last updated
A lot's been written over the past couple days about rumors for the iPhone 7, but I keep going back to the jack.

A Catskill Eagle
By Michael Gartenberg last updated
I've recently been told I'm being overly negative about Apple. And you know what? I am.

A is for Apple. B is for Beta. C is for Car.
By Michael Gartenberg last updated
An autonomous car — especially an Apple Car — simply can't ship as beta.

Talkin' 'bout an evolution...
By Michael Gartenberg last updated
How Apple's gone from the product grid to the product line.

On Apple TV and the world of gaming
By Michael Gartenberg last updated
Apple is carefully planning its long-game strategy to make Apple TV the living room console of choice. What about games?

'Apple's best days behind it'... again
By Michael Gartenberg last updated
So it begins — the schadenfreude that comes with Apple, and a 'bad' quarter with Wall Street.

Apple is more than any one person
By Michael Gartenberg last updated
Quick. Can you name the designer of the Porsche 911? How about the Rolex Submariner? The original Macintosh?

Replace an older Windows PC? No! Augment it with an iPad Pro
By Michael Gartenberg last updated
'It’s the ultimate (Windows) PC replacement for all those old PCs in the world.' — Phil Schiller

Trix may be for kids, but Swift Playgrounds should be for everyone
By Michael Gartenberg last updated
Apple's new coding app, Swift Playgrounds, is a great tool. But it's one that shouldn't just be aimed at kids. Everyone should have fun and easy ways to learn to code.

We don't know jack about the next iPhone
By Michael Gartenberg last updated
'It’s a tale told by an idiot, full of sound and fury, signifying nothing' – William Shakespeare
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