New MacBook: A rant
Okay, I admit it,I fell for the clickbait yesterday. The one about the new MacBook update being the "year's biggest tech letdown so far". No link — if you simply must give them the page views use Google.
MacBook was never meant to be a Mac for the masses. At launch and in yesterday's press release, Apple's senior vice-president of worldwide marketing, Phil Schiller, called the MacBook "our vision for the future of the notebook."
Today's MacBook is the equivalent of the first generation MacBook Air. That Mac launched with less power, fewer ports, and at a higher price-point than their MacBooks of the time. After a few years and revisions, though, it became a breakout product.
MacBook packs a 12-inch Retina display into a footprint roughly equal to an 11-inch MacBook Air, with a fantastic new keyboard and a magical force touch trackpad. (That trackpad is no small feat, by the way, especially in a world where other manufacturers still struggle to match Apple's previous generation technology.)
Oh, and for the technology inside, the new MacBook has a pretty amazing price.
Could the new MacBook benefit from a few features that would make it more palatable to the mass market? Yep. But for now it's targeted at those who want to buy into Apple's vision early and are willing to make some trade offs to do so. And for them — and me — the new MacBook is near perfect.
As for the click bait, it's only relevant to those who expect every single update from Apple to be earthshaking. Which, of course, they never have been.
Not unless you realize the new MacBook just outed the rose gold car. So, pay attention!
○ MacBook review
○ MacBook buyers guide
○ MacBook news
○ MacBook forums
○ Buy at Apple (opens in new tab)
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I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
Use what works best for you and leave everyone else alone. This new MacBook may not be for me, but guess what, thousands of other people only need this type of processing power, storage, etc. and that's fine. Posted via the iMore App for Android
no?... that is fine... you can still buy black and grey... they didn't discontinue them.... apple is just offering more choice...
The next major rev of MacBook will have zero USB-C or headphone ports, with inductive charging.
would you feel better if apple charged $50 more for the computer and included an adapter?
or get a backup battery to charge your phone...
apple products are never the best at everything or the cheapest....but... the overall user experience is almost always higher than with other brands...
plus... they do usually have some cool tech that others don't... like pressure sensitve trackpad...
480p webcam, M processor, one port for everything, no SD slot. It was super thin and light and came in gold.
Apple couldn't keep them in stock. A $1, 300.00 netbook. Consumers would actually do better with the Macbook Pro.
(b) never used a netbook
(c) all of the above.
And for the DSLR/SD card thing, personally I have a cloud based workflow (Adobe CC)... And I use this: http://www.amazon.com/Eyefi-Class-90-day-Service-Mobi-32-FF/dp/B00JGJBCN... – Your welcome, The Future
never use it...
i have bluetooth and streaming music...
Why do you let this guys write such an embarrassing article?
--Running multiple virtual machines (with multiple operating systems at the same time)
--Doing 4K and 1080p video editing
--Doing lots of high end Photoshop (RAW) image editing
--Driving multiple 4K displays at 60hz I've got my trusty, Mac Mini for pretty much everything else.
I personally wouldn't even consider buying a standard laptop these days especially if I were going to spend more than a $1000 on it.
It's become my daily driver along with my iPadPro, I hardly use my MAcBook Pro or iMac any longer.
Keep the good work up Apple!