Michael Gartenberg
I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
Latest articles by Michael Gartenberg
Bragi Dash: A good first step toward our truly wireless future
By Michael Gartenberg last updated
The Bragi Dash serve as a good model of both what works about the wireless headphone model so far, but also what future products like Apple’s upcoming AirPods can do to improve the experience.
Forget less is more, smaller can also be bigger
By Michael Gartenberg last updated
What if the next really big thing in phones is making them smaller again?
Will phones become the new tablets?
By Michael Gartenberg last updated
When good enough is good enough, how do you keep getting people to upgrade?
C is for Camera
By Michael Gartenberg last updated
Want a better camera but don't want to upgrade to iPhone 7? There are apps and accessories for that!
iPhone 7 as a service
By Michael Gartenberg last updated
I drive a 2004 Acura. I bought it way back when. It's mine. It works. I love it. Haven't found a reason to upgrade. Will Apple give me one for iPhone?
Until Apple TV is just like cable, it's not going to cut any cords on its own
By Michael Gartenberg published
Apple TV was touted as the future of TV when it was released. Years later and we're still waiting on that future to become a reality — and we may have to wait even longer.
Apple should look to the past as it innovates for the future
By Michael Gartenberg last updated
Frankenstein's iPhone: Control, don't be controlled
By Michael Gartenberg last updated
As Google pushes to cut down on "smartphone addiction" and Apple fans cry out for similar implementation, we need to stop and ask where the onus actually lies.
Meet Amazfit Bip: The little smartwatch with long battery life
By Michael Gartenberg last updated
If you can live with its limitations, or just want the battery life an always-on display, then the Amzfit Bip might just be the smartwatch for you.
iPad vs. Chromebook: Which is the real apple for the teacher?
By Michael Gartenberg published
I spent some time with Apple’s latest iPad and iWork suite. Then, to get some perspective, I thought it might be good to take a look at a Chromebook equivalent. Here's how they compare.
Apple, education, and teaching the teachers
By Michael Gartenberg last updated
For years, Apple has been synonymous with education. But winning the modern battle in the classroom isn't just about making useful iPads.
My iPhone saved my life. Really.
By Michael Gartenberg last updated
It also could have killed me with some poor feature designs...
iOS 10: What iMore dreams of seeing for iPhone and iPad at WWDC 2016!
By Serenity Caldwell, Serenity Caldwell, Serenity Caldwell, Serenity Caldwell, Serenity Caldwell, Rene Ritchie, Daniel Bader, Mikah Sargent, Lory Gil, Michael Gartenberg last updated
Apple’s iPhone and iPad operating system hits the big one-zero this year, but there’s still lots left that iMore’s editors hope to see!
Apple Watch review: One year later
By Rene Ritchie, Rene Ritchie, Rene Ritchie, Rene Ritchie, Rene Ritchie, Rene Ritchie, Serenity Caldwell, Daniel Bader, Lory Gil, Michael Gartenberg, Georgia, Mikah Sargent last updated
iMore’s editors on the relevancy and results of wearing Apple Watch — one year later.
Can a luxury watchmaker and a smartwatch platform get along?
By Michael Gartenberg last updated
TAG Heuer recently introduced a $1,500 watch. So what's interesting about a new $1,500 TAG?
Apple lives in a real world, not a virtual one
By Michael Gartenberg last updated
What would it take for Apple to make the virtual into a reality?
Apple's 2016 Report Card
By Michael Gartenberg last updated
iMore resident analyst Michael Gartenberg takes a look at Apple's 2016 — and what the company can improve on for next year.
MacBook and why the most mundane of updates still matter
By Michael Gartenberg last updated
I wasn’t planning to write about the MacBook refresh.
Amazon's Kindle Oasis and the sheer joy of reading
By Michael Gartenberg last updated
The Amazon Kindle Oasis is the ultimate electronic reading machine—it simply costs too much and isn't for everyone.
Where does Apple go from here?
By Michael Gartenberg last updated
Know the one about two guys who started a computer company in their garage?
HomePod in the age of Artificial Intelligence
By Michael Gartenberg published
One of the hottest trends of 2018 is going to be artificial intelligence — AI. It's baked into all the virtual assistants offered by Apple Apple, Google, Amazon, Microsoft, and Samsung.
It's time for Apple to go to CES
By Michael Gartenberg last updated
CES is no longer the show that defines the new year in tech. Apple is no longer the company that starts the year off with a bang. But, what if the two came together?
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