Michael Gartenberg
I’ve covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. I’ve also had the fun of contributing my $.02 on the topic at Computerworld, Engadget, Macworld, SlashGear and now iMore. Most recently I spent a few years at Apple as Sr. Director of Worldwide Product Marketing. On Twitter I’m an unverified @gartenberg. I still own some Apple stock.
Latest articles by Michael Gartenberg

By Michael Gartenberg Last updated
The Bragi Dash serve as a good model of both what works about the wireless headphone model so far, but also what future products like Apple’s upcoming AirPods can do to improve the experience.

By Michael Gartenberg Last updated
What if the next really big thing in phones is making them smaller again?

By Michael Gartenberg Last updated
When good enough is good enough, how do you keep getting people to upgrade?

By Michael Gartenberg Last updated
I drive a 2004 Acura. I bought it way back when. It's mine. It works. I love it. Haven't found a reason to upgrade. Will Apple give me one for iPhone?

By Michael Gartenberg Last updated
Want a better camera but don't want to upgrade to iPhone 7? There are apps and accessories for that!

By Michael Gartenberg Published
Apple TV was touted as the future of TV when it was released. Years later and we're still waiting on that future to become a reality — and we may have to wait even longer.

By Michael Gartenberg Last updated

By Michael Gartenberg Last updated
As Google pushes to cut down on "smartphone addiction" and Apple fans cry out for similar implementation, we need to stop and ask where the onus actually lies.

By Michael Gartenberg Last updated
If you can live with its limitations, or just want the battery life an always-on display, then the Amzfit Bip might just be the smartwatch for you.

By Michael Gartenberg Published
I spent some time with Apple’s latest iPad and iWork suite. Then, to get some perspective, I thought it might be good to take a look at a Chromebook equivalent. Here's how they compare.

By Michael Gartenberg Last updated
For years, Apple has been synonymous with education. But winning the modern battle in the classroom isn't just about making useful iPads.

By Michael Gartenberg Last updated
It also could have killed me with some poor feature designs...

By Serenity Caldwell, Serenity Caldwell, Serenity Caldwell, Serenity Caldwell, Serenity Caldwell, Rene Ritchie, Daniel Bader, Mikah Sargent, Lory Gil, Michael Gartenberg Last updated
Apple’s iPhone and iPad operating system hits the big one-zero this year, but there’s still lots left that iMore’s editors hope to see!

By Rene Ritchie, Rene Ritchie, Rene Ritchie, Rene Ritchie, Rene Ritchie, Rene Ritchie, Serenity Caldwell, Daniel Bader, Lory Gil, Michael Gartenberg, Georgia, Mikah Sargent Last updated
iMore’s editors on the relevancy and results of wearing Apple Watch — one year later.

By Michael Gartenberg Last updated
TAG Heuer recently introduced a $1,500 watch. So what's interesting about a new $1,500 TAG?

By Michael Gartenberg Last updated
What would it take for Apple to make the virtual into a reality?

By Michael Gartenberg Last updated
iMore resident analyst Michael Gartenberg takes a look at Apple's 2016 — and what the company can improve on for next year.

By Michael Gartenberg Last updated
I wasn’t planning to write about the MacBook refresh.

By Michael Gartenberg Last updated
The Amazon Kindle Oasis is the ultimate electronic reading machine—it simply costs too much and isn't for everyone.

By Michael Gartenberg Last updated
Know the one about two guys who started a computer company in their garage?

By Michael Gartenberg Published
One of the hottest trends of 2018 is going to be artificial intelligence — AI. It's baked into all the virtual assistants offered by Apple Apple, Google, Amazon, Microsoft, and Samsung.

By Michael Gartenberg Last updated
CES is no longer the show that defines the new year in tech. Apple is no longer the company that starts the year off with a bang. But, what if the two came together?
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