What you need to know
- Beats has teamed up with AMBUSH to unveil a brand new set of Powerbeats.
- Yes, they glow in the dark.
- The collaboration also features Nigerian artist Burna Boy, who stars in a new campaign.
Beats by Dr Dre. has today unveiled a brand new set of glow-in-the-dark Powerbeats headphones in partnership with Tokyo-based label AMBUSH.
In a press release today Beats stated:
AMBUSH was co-founded by Yoon Ahn, known for non-traditional unisex designs in streetwear, jewelry, luxury fashion, and more. As you can see, the new Powerbeats feature a unique glow-in-the-dark design, with a red 'b' badge and an AMBUSH logo. They ship with a co-branded ripstop pouch and deliver the same audio performance as previous Powerbeats models.
That includes powerful audio, 15 hours of battery life, and an IPX4 rating for sweat and water resistance. They also have the H1 chip for superfast pairing and switching between iCloud devices, 'Hey Siri' support, and Fast Fuel technology, where a 5-minute charge will get you 1 hour of playback.
They also feature four sizes of ear tips and a lightning to USB-A cable.
The new Powerbeats from Beats and AMBUSH will be available on November 18 at Apple.com (opens in new tab), as well as Dover Street Market, select Nordstrom stores, and Nordstrom.com (opens in new tab), retailing at $199.95.
The campaign for the new Powerbeats stars Nigerian artist Burna Boy, who talks about music bringing unity on a global scale and positive hopes for the future in the new video. The campaign features Burna Boy's song Way too Big from the album Twice as Tall.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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