What you need to know
- Beats has launched a new advertising campaign for its Beats Flex headphones.
- The campaign features artists who speak up against racial inequality.
Beats says that the "FLEX THAT" campaign will feature Black, Generation Z talent who inspire in their talent as well as their fight against racial inequality.
The first video showcases Naomi Osaka, a new force in the sport of tennis.
The second video follows Cordae, an up-and-coming songwriter in the world of Hip-Hop.
The last video features Flo Milli, a female rapper who's song "May I" backs the video itself.
The Beats Flex headphones are available now and, for $49, bring one of the most important pieces of technology that Apple adds in its more expensive headphones: the W1 chip. This makes pairing and switching between Apple devices an incredibly smooth experience. They also feature 12 hours of battery life and a USB-C port for charging. Check out iMore's full review of the Beats Flex headphones if you are interested in picking them up.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.