What you need to know
- Hyundai executives are reportedly divided over the prospect of Apple Car.
- A new report says some are concerned at the thought of becoming a contract manufacturer for Apple.
- Recent reports revealed that Hyundai was in talks with Apple over a deal and that it could make the car in the US through its Kia brand.
A new report says Hyundai executives are divided over the prospect of an Apple Car deal, amidst concerns it could become a contract manufacturer for another brand.
As the report notes, Hyundai recently let slip that it was in talks with Apple over a potential apple Car deal, from that report:
More recent reports suggested that Hyundai might hand of Apple Car to Kia and that it could even be made in its US plant at West Point, Georgia. Some executives are apparently not convinced, however:
The report notes that Hyundai is "traditionally known for its reluctance to work with outsiders", keeping much of its production in-house. Talks are reported to have begun in 2018 but have been hampered by this philosophy. The report continues:
One person familiar with the matter reportedly noted that Apple "would prefer to source major components of its own design" including the frame, body, drive train, and more, relying on Hyundai or Kia simply for final assembly. Apple has reportedly further stated that it wants the final assembly to be done in the United States. Hyundai has apparently "tentatively decided" Kia, not Hyundai Motor, will be the partner.
Reports have stated that an Apple Car is reportedly several years away.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9