What you need to know
- Apple is celebrating Data Privacy Day by hailing its own efforts to give users control of their data.
- It has produced a short informative story to explain how our data is (and isn't) used.
- Apple's next iOS beta update will bring the enforcement of new app Tracking Transparency, meaning uses have to give permission to be tracked.
Apple has lauded its own privacy efforts on this Data Privacy Day and has produced a short story to show how your data is used. The company has also confirmed a new iOS 14 anti-tracking measure will be made a requirement in its next beta update.
In a press release (opens in new tab) the company stated:
Apple's SVP of Software Engineering Craig Federighi said that "Privacy means peace of mind", and that Apple's goal was to "create technology that keeps people's information safe and protected."
'A Day in the Life of Your Data' is meant to help users better understand how third-parties track information across apps and websites, whilst also explaining what Apple is doing to make users more aware of this:
Apple highlighted its own new app 'privacy nutrition labels' that show just how much data on a person an app collects. It has also confirmed that a new tracking opt-in measure, 'App Tracking Transparency', will become mandatory with the next iOS beta update, broadly, in early Spring. Apple had delayed the feature to give developers more time to prepare, and whilst some app developers have already started offering the option for users to opt-out of tracking, adoption is not yet widespread.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
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