What you need to know
- Digitimes Research says that Q1 2020 tablet shipments may fall to a new low.
- The traditional slow season may be impacted further by the coronavirus outbreak.
- It predicts total unit shipments could fall to just 28.5 million units.
A report from Digitimes Research suggests that global tablet shipments may fall to a new low in Q1 of 2020.
According to the report:
That number stands in contrast to Q4 2019 numbers which saw tablet shipments total an estimated 43.23 million worldwide. Looking back on the quarter the report notes:
Looking ahead it predicts that Amazon will fall to fourth place in this quarter "due to a major decline in shipments". According to the research, around 70% of global tablets shipped in the quarter were devices with 10-inch and above displays. Smaller 8-inch-plus displays account for only 17% of shipments, and 7-inch devices account for just 10.7%. That final figure is expected to drop to just 5.7% due to the aforementioned decline in Amazon shipments.
Whilst shipment figures do not directly reflect sales, they are a good indicator of how the market is moving. Looking ahead, Digitimes Research believes that demand for the largest, 10-inch-plus devices will continue, pushing them to account for nearly three-quarters of shipments in this quarter.
The below graph from the report tracks global tablet shipment share by vendor across the year for 2019 and includes a prediction for 2020.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9