What you need to know
- Facebook has paid for a paper researching Apple's iOS 14 privacy and tracking transparency measures.
- The paper says that Apple's changes are anti-competitive and designed only to benefit Apple.
- It also says the new moves harm everyone else, but users are voting in droves to opt-out of tracking.
Facebook has funded a paper on Apple's new iOS 14 App Tracking Transparency changes which states they are designed to only benefit Apple.
The paper's abstract states:
The paper is a scathing denunciation of Apple's iOS 14 changes, a blanket condemnation of the policy that seems almost irrefutable. Except that on the first page a small footnote states:
Facebook has been an ardent critic of Apple's changes, stating they will harm small businesses and advertising revenue on its platform, sentiments echoed in the report. Research conducted by iMore in April reveals that only 2% of iOS users plan to allow apps to track them now that the new opt-in feature is available, suggesting the vast majority of users support having more control over their privacy. You can read the paper commissioned by Facebook here.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
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