What you need to know
- Facebook has launched a new press release blasting upcoming iOS 14 changes that will make it harder to track users.
- Facebook says the move is about profit for Apple and will hurt small businesses.
Facebook has added to its tirade against Apple's upcoming privacy measures with a scathing new press release stating the move is about "profit, not privacy."
In the post the company states:
Facebook is speaking up for small businesses. Apple's new iOS 14 policy will have a harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever. Here is an overview of what Apple is doing and where we stand:
- They're creating a policy — enforced via iOS 14's AppTrackingTransparency — that's about profit, not privacy. It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market.
- They're hurting small businesses and publishers who are already struggling in a pandemic. These changes will directly affect their ability to use their advertising budgets efficiently and effectively. Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. We don't anticipate the proposed iOS 14 changes to cause a full loss of personalization but rather a move in that direction over the longer term.
- They're not playing by their own rules. Apple's own personalized ad platform isn't subject to the new iOS 14 policy.
- We disagree with Apple's approach, yet we have no choice but to show their prompt. If we don't, we'll face retaliation from Apple, which could only further harm the businesses we want to support. We can't take that risk.
Facebook says that Apple's iOS 14 update, designed to improve privacy by limiting the tracking of users, will impact small businesses who rely on advertising to make money. Facebook says that if these entrepreneurs and creators can't rely on advertising to make money then they will be forced to charge for subscriptions or in-app payments instead.
The report continues:
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9