What you need to know
- A new report says that numbers Facebook used in its ad campaign against Apple were not correct.
- Facebook has previously stated new opt-in measures for tracking users will seriously harm its business.
A new Harvard Business Review study shows Facebook numbers used in a campaign against iOS 14 anti-tracking measures were false.
The report summary states:
The report notes a claim from Facebook in ads and its website stating that Facebook data showed "the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend". However, the report notes this is a reference to Facebook's return on ad spend (ROAS) metric. From the report:
Further scrutiny of that figure is also leveled at Facebook's claim that small and medium-sized businesses started or increased using personalized ads on social media during the pandemic:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9