What you need to know
- Facebook has warned it expects to face headwinds in advertising this year because of iOS 14.5.
- Despite this, it is predicting a full year of revenue growth.
- Apple release iOS 14.5 and the option to opt-out of tracking this week.
Facebook has told investors it expects to face headwinds in advertising revenue thanks to changes made in iOS 14.
In its Q1 21 financial highlights the company reported a "strong quarter" and revenue of over $25 billion, up 46% on the same period last year.
Facebook also says that it had nearly 1.9bn daily active users in March, and more than 2.8bn monthly active users. Looking ahead, Facebook warned that iOS 14.5 and a new opt-in prompt for user tracking was one of the "headwinds" it was expecting to run into this year:
As Facebook notes, it has factored iOS 14.5 into its outlook yet still expects to see growth throughout the rest of the year.
Apple released iOS 14.5 this week, with users now being prompted by all of their apps to ask whether they would like to be tracked. A stunning report yesterday based on a survey of iMore readers has revealed that only 2% of users plan to allow cross-app tracking under the new changes.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
"All of their apps"? I have about 240 apps. I haven't been asked once by any of my apps. So, I just turned it off in Settings>Privacy.
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